Are you struggling to generate high-quality leads without spending a fortune on marketing? In this episode of The Business Behind Your Business, we uncover a game-changing strategy that can double or even triple your lead conversion rates—without increasing your marketing budget! Our guest, Maxwell Nee, Chief Revenue Officer at ScoreApp, reveals how quiz marketing is […]
Starting a business is easier than ever, but building a successful one? That’s the real challenge. Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure before they even get off the ground. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Peter Deans, […]
Are you struggling to keep your business afloat, or wondering how to take it to the next level? In this episode of The Business Behind Your Business, we uncover the secrets of business turnarounds, leadership, and growth strategies with expert Mike Dunlop. With a track record of reviving over 34 failing businesses, Mike shares proven strategies that can […]
Want to create high-quality videos for your business but don’t have the budget or expertise? Video marketing is one of the most powerful tools for engagement, but traditional production can be expensive, time-consuming, and complex. In this episode, we uncover how AI-powered tools can help businesses create professional videos at scale—without breaking the bank. Join host […]
Are you struggling with disengaged employees, declining productivity, or a team that seems to have mentally checked out? You’re not alone. The rise of quiet quitting—where employees do the bare minimum instead of actively contributing—has become a major challenge for businesses. But what if quiet quitting isn’t the real problem? What if it’s just a symptom […]
Are you a small business owner worried about cash flow, rising tax debt, or financial uncertainty? You’re not alone. Many SMEs struggle with these challenges, but the good news is that there are practical strategies to help you navigate them. In this episode of The Business Behind Your Business, we sit down with insolvency expert Bruce Gleeson […]
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisiting your business’s purpose and strategy, systemizing operations, leveraging technology like AI, and empowering your team to achieve their best. […]
Struggling to grow your business and boost sales? Many business owners get stuck in inefficient sales processes, chasing the wrong clients, or failing to execute a clear strategy. In this episode of The Business Behind Your Business, we uncover a proven framework to help you increase sales, optimize your strategy, and achieve sustainable growth—without the overwhelm. […]
Burnout is at an all-time high, and it’s affecting leaders just as much as their teams. But what if burnout wasn’t just about stress or overwork? In this episode, leadership expert Trudy McDonald shares why burnout happens, how leaders unintentionally contribute to it, and—most importantly—how to fix it. If you want to create a workplace […]
Are you constantly caught up in the day-to-day operations of your business, leaving little time to focus on growth? Do you find it difficult to delegate tasks effectively, leading to burnout and inefficiency? If so, this episode is for you. Learn how systemology can help you break free from the daily grind, streamline your operations, […]
Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the potential of property investment as a way to secure long-term financial success. In this episode, finance expert Charles Zerafa joins us to discuss how business owners can strategically invest in commercial property to build […]
Are you struggling to improve efficiency, secure bigger contracts, or build trust with customers? Quality certification could be the key to unlocking new opportunities for your business. In this episode of The Business Behind Your Business, we dive into the world of ISO 9001 and quality management with John Mason from Quality.com. Whether you’re a small […]
Are you ready to grow your start-up but not sure how to attract funding? It is important to have your business ready before you try to gain investors. Roshan Sidhu from Frank Law looks at some important things you need to do to make your business investment ready: Make sure your business structure, documentation and processes are […]
Are you feeling time-poor in your business? Maybe you’re looking for ways to free up time in your busy days? Automation is the key! Learn how some simple strategies and tools can help you make better use of your time. Your business will be more productive and efficient. Some of these time-saving strategies include: Develop […]
Following on from our episode on the benefits of automation, Paul Sweeney (Pretium Solutions) takes a closer look at how you can get started using automations. First of all, it’s important to decide what would benefit from automation. Some of the key things to look for in tasks are as follows: Is it a repetitive […]
You may have heard that Australia is adopting eInvoicing, a new standard and network to help businesses with their invoicing needs. Larissa Walker, the ATO’s eInvoicing Business Adoption Lead, joins us to raise awareness of eInvoicing and to share information on the many benefits to businesses. When we’re talking about eInvoicing, this isn’t just the […]
The premise of ‘keep it simple’ has been widely used and helpful for many people in many scenarios. It’s about not overcomplicating things which can leave room for problems to develop. ‘Keeping it simple’ also applies to business. As a business owner, the more complicated you make things, the more steps that you add in […]
Getting a tax refund is good, right? Everyone loves a tax refund! But, if this tax refund is for your business, then it may be a sign of trouble! It’s time for a closer look at what is happening in your business. Find out why tax refunds are bad for business in this episode with […]
Does your business rely on labour? An aging population and falling immigration rates already reduced our labour market and then COVID-19 made staffing challenges that much harder. So how can your business grow and prosper during these challenging times? Paul Cripps from PK People Solutions explores the issues around labour shortages and provides some ideas […]
Do you need to know more about your customers or competition? What about trends affecting your industry? Or generational shifts in society? Successful businesses are all about providing great solutions to difficult problems faced by your customers. To make sure you are on the right path, it is crucial to have the right information to […]
Delegation can be a great tool for business owners to use – but only if used correctly! Otherwise, employees can feel resentful (“I’m getting the jobs no one else wants!”) or overwhelmed (“This isn’t my job, why am I doing it? I have no idea what to do!”) Raj Nathoo from Keystone Active Learning shares […]
As part of our celebration of our 100th episode, we asked our listeners what topic they would like covered. The consensus was to do a compilation of the best business advice from listeners. So that is what you will find in this jam-packed episode! We heard from business owners and professionals about the strategies that […]
It’s something that all businesses (and individuals) dread – a data breach. We all know by now how important it is to protect our data. But despite the tools and education available, these data breaches still happen. And sometimes, like the recent Optus breach, they are massive. This incident has led to many important questions […]
Sales is commonly listed as a problem area for businesses. But where to begin with fixing things? What can you do to improve your sales? Nathan Williams, founder of Customer Return, joins us to look at some of the biggest sales issues faced by businesses including: Developing the right pitch Creating a sales process that […]
Running your own business is amazing, right? The freedom, the power, the money – more like, the STRESS! Stress is something that everyone experiences, but for small business owners, it can feel extreme as you try to grapple with every problem imaginable and find solutions to please everyone. It’s an uphill battle that can leave […]
Running a successful business is all about the profit, right? While being profitable is the ultimate goal of a business, one of the most important factors (and one of the biggest pain points) is management of cash flow. So what can you do to improve your cash flow? Paul Sweeney from Pretium Solutions explores some […]
We assume accuracy is beneficial all of the time, but perhaps not always necessary. You can think of situations where accuracy might be sacrificed for speed perhaps, creativity, or just to get the ball moving on a project. Remember the saying by Catherine Carrigan, ‘Perfect is the enemy of done.’ But when is accuracy essential in business? Accuracy […]
Standard operating procedures (or SOPs) are about making things simpler at work and saving time. The work day is full of so many tasks and it makes sense to keep things as easy as possible. SOPs help you organise and streamline your activities to make the best use of your time. This is especially important […]
Are you guilty of mindless spending at work? Maybe you have cash leaking from your business and you don’t even realise it! Paul Sweeney (Pretium Solutions) explores some of the most common areas where money is wasted: Unused or under-used subscriptions Unnecessary licences Old subscriptions from past employees Automatic renewals These areas are often overlooked […]
Maybe you’ve been wondering how this podcast came about? A bunch of factors coming together resulted in Paul Sweeney wanting to create a podcast focused on helping small business owners. First of all, Paul comes from a small town where he saw first hand the implications of local businesses succeeding or failing. Success of failure […]
Paul Sweeney, the host of The Business Behind Your Business, is back and ready for another exciting year of delving into the world of small business. We are settling into 2023 now with the Australian summer holidays fading into memory and busy routines returning. We are also seeing a push from many businesses to have […]
Are you feeling stuck in the day to day routines of your corporate job? Have you ever dreamed of running your own business? You are not alone! Many people take the plunge into the SME waters – but is it worth it? And is it the right decision for you? If you are thinking about […]
Business owners spend a lot of time thinking about the things they should be doing. What are the latest trends to get on top of? What are the newest tools you need to be using? What are your goals and targets for the year ahead? But few business owners take the time to think about what […]
Do you feel like you are stuck in a rut making the same goals for your business every year because these goals are never achieved? Maybe it’s time to take a closer look at how you are setting your goals. Paul Sweeney (Pretium Solutions) explores how goals are developed – and asks the all-important question […]
Did you know that a series of changes to industrial relations laws have been happening in Australia? Some have come into effect in Dec 2022 and others are happening throughout 2023. Many business owners are not aware of these changes. It is necessary for business owners to keep on top of this information – ignorance […]
Are you curious about starting a business? Do you want to learn more about the SaaS industry? Maybe you are interested in becoming an entrepreneur yourself? Listen in and gain some insight from our special guest, Stuart McLeod, co-founder of Karbon. Stuart has had many experiences as an entrepreneur. He started off in his early […]
