Podcast

246 – Launch, Listen, Improve: A Smarter Way to Build a Product

October 20, 2026

A challenging personal experience can sometimes reveal a much bigger opportunity. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Elysia Krstevski, founder of MEKE Baby, about turning a problem as a new mum into a product and a growing business. Her journey offers practical lessons for anyone developing a product, […]

245 – Why a Great Product Isn’t Enough to Build a Business

October 13, 2026

Starting a business can feel overwhelming, particularly when you are moving into an industry you know little about. In this episode of The Business Behind Your Business, Paul Sweeney speaks with Shelly Kul, founder of Kashkiya, about leaving a successful 20-year corporate IT career to create Australia’s first dedicated mother-and-daughter clothing brand. Her story shows […]

244 – The Dangerous Risk Most Business Owners Ignore

October 06, 2026

What happens when your biggest customer leaves, your leads dry up, or the platform driving your sales changes the rules overnight? For many business owners, those moments expose just how vulnerable their business really is. In this episode, Paul Sweeney sits down with entrepreneur Jellaine Dee, who grew her business from a weekend market stall […]

243 – How to Build a Business Buyers Want

September 29, 2026

Most business owners dream of building a business that can thrive without them, but very few achieve it. In this episode, Paul Sweeney sits down with Dr Michael Filosi, who transformed a rundown dental practice that had possums living in the walls into one of Adelaide’s largest dental clinics before selling it in just 81 […]

242 – The Early Warning Signs Your Project Is Going Off Track

September 22, 2026

Have you ever looked at a project and thought, “Everything says we’re on track, but something doesn’t feel right”? The budget appears fine, the team is busy, and progress reports look positive. Yet deadlines keep shifting, decisions are taking longer than expected, and the scope seems to be growing without anyone formally approving the change. […]

241 – How to Turn Your Expertise Into Authority

September 15, 2026

You may have years of experience, a strong track record and a proven ability to help clients. But if the market cannot quickly understand your value, you can still find yourself chasing opportunities and repeatedly explaining why you are the right person for the job. In this episode of The Business Behind Your Business, Paul Sweeney […]

240 – Why Smart Founders Still Make Bad Decisions Under Pressure

September 08, 2026

With so much attention on AI, automation and business systems, it’s easy to assume that better technology will automatically lead to better outcomes. But what if the real constraint to growth isn’t the tools you’re using, but how you make decisions when the pressure is on? In this episode, Paul Sweeney sits down with Dr […]

239 – The Hidden Cost of People Problems

September 01, 2026

Most business owners know their people matter, but sales, customers, delivery and cash flow often take priority. The problem is that unresolved people issues rarely stay contained. They can lead to poor performance, staff turnover, lost knowledge and owners spending too much time putting out fires. In this episode of The Business Behind Your Business, Paul […]

238 – The Human Firewall: Your Best Defence Against Cybercrime

August 25, 2026

Most business owners think cybersecurity is a technology problem. They invest in software, antivirus programs, stronger passwords, and IT support, believing those tools will keep them safe. But what if the biggest cybersecurity risk in your business isn’t your technology at all? In this episode, cybersecurity expert Robert Siciliano explains why cybercriminals are increasingly targeting […]

237 – The Growth Opportunities Hiding in Plain Sight

August 18, 2026

Most business owners think growth comes from more sales, more customers, or working harder. But what if some of your best growth opportunities are already sitting right in front of you? In this episode of The Business Behind Your Business, Paul Sweeney speaks with entrepreneur and investor Michael Weinhouse about how strategic partnerships, acquisitions, and simple […]

236 – The Hidden Driver of High-Performing Teams: Collective Confidence

August 11, 2026

Why do some businesses with talented people and a clear strategy still struggle to get results? In this episode of The Business Behind Your Business, Paul Sweeney speaks with leadership expert and author Dr André Martin about why team performance isn’t driven by strategy alone. It’s driven by collective confidence, the shared belief that people can succeed […]

235 – The Signature Story: Turning Everyday Experiences Into Business Impact

August 04, 2026

Most business owners have valuable experiences, lessons, and insights to share, but many struggle to communicate them in a way that connects with others. In this episode, Paul Sweeney speaks with communication and storytelling expert Robert Kennedy III about how business owners can uncover their signature story and use it to build trust, credibility, and […]

Business Owners: 10 books you need to read

As a business owner, you may feel you are too busy to read. Or perhaps you think your business is on track – what’s reading going to do? One of the best pieces of advice I received in my early years as an accountant and before starting my own business, was to read regularly. In […]

Introducing The Business Behind Your Business

Welcome to The Business Behind Your Business podcast, conversations to help your business grow and thrive. It’s like having your own board of expert advisors in your pocket. The Business Behind Your Business team of expert advisors will take a deep dive into the problems faced by business owners everywhere. Just like successful athletes and […]

New Roads: Your business opportunities await

Are you ready to grasp new opportunities? People are starting to think more about how they can improve the ways that they run their business or look for new business opportunities to grow their profits, to grow their income. There is a lot of talk in the business community from people wanting to start or […]

Behind the Scenes – How we put our podcast together

You don’t need a lot of gear to get started. That’s one of the great things about podcasts. We like to keep it simple and make it as easy as possible for our presenters and guests. We enjoy the interaction of being face to face.

Cyber Security: Is your business prepared?

We’ve summarised some key points from our cyber security podcasts: Is your business appropriately protected from cyber crime? Do you have specific cyber insurance coverage? What happens if there’s a cyber attack and I have to make a claim? What’s the process? When it comes to cyber security, the weakest link is the user – the actual human being behind the computer.

Using technology to make your business more profitable

Technology is wonderful for business. It helps you deliver a more efficient, consistent and effective outcome. But we can also fall into the trap of spending money on software and technology that we don’t really need. You’re in business to make a profit. And you should use technology to help you increase profit.

1 – Expert Advisors in Your Pocket: Welcome to The Business Behind Your Business

Welcome to The Business Behind Your Business podcast – conversations to help your business grow and thrive. It’s like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems, and solutions for issues faced by […]

2 – Stop Guesswork: Use External Advisors to Grow Smarter

When business goals are not being achieved, it generally means that there are two or three key issues that haven’t been solved satisfactorily. Long term solutions are required to prevent the business owner from ‘putting out the same fires’ over and over again. It’s accepted that every business will have a dozen or more issues, […]

3 – Turn Business Effort Into Personal Wealth – Here’s How

Why did you go into business anyway? Freedom? Lifestyle? Wealth? Those are some of the most common reasons why people start up their own business. But to gain these benefits, you need to extract wealth from your business throughout the life of your business. The day will come when you are no longer in business. […]

4 – From Roles to Results: Make HR a Growth Engine

Paul Cripps, founder of PK People Solutions discusses how there is often more than one aspect to a business human resources issues, and how an “advisor team” approach can deliver more effective outcomes in terms of employee motivation, effectiveness and profitability.   Paul Cripps provides operational and strategic HR solutions in collaboration with business leaders […]

5 – Bank-Ready in Days: The Documents That Win Funding

Why do finance applications get rejected? Why won’t my bank lend to me? How can a broker help me find the right type and source of finance for me? Jason Smith, from Capital Plus Finance, answers these questions and more. What does a business need to do to prepare for a finance application and what […]

6 – Protect Yourself: The Must-Have Business Agreements

Understanding your rights and obligations and making sure you have essential legal agreements in place is crucial for every business. Start off on the right track when your relationships with business partners are still in the honeymoon phase. Law ultimately is about relationships. It’s about managing relationships between people. Philip van den Heever from Frank […]

7 – Master Cash, Costs, Pricing, Forecasts – The Big 4

In this episode we’re grateful to be able to share with you an interview from Alive 90.5’s Grow the Business – People Edition. Paul Sweeney is talking with Alive 90.5 hosts Paul Cripps and Kylie Thomas about 4 key areas to managing your business through and beyond the current crisis. These four areas as being key to managing […]

8 – Lead Yourself First: Mindset Habits of Top Owners

Why do business owners feel stuck, and fail in achieving their personal and business goals? In this episode, Harry Nathoo from Keystone Business Advisory explains how a mindset of resilience can help you the business owner to not only survive, but thrive as we navigate through this crisis and beyond.   Harry Nathoo has a […]

9 – Stop IT Blowouts: Set These Basics First

What are the common  IT requirements for any business ? How you can avoid costly mistakes with your purchasing? Computers and Information Technology have become essential for businesses. A new computer, usually on sale,  is often one of the first purchases made for a new business. However, there is a danger that on-sale and free […]

10 – Catch Troubles Early: Financial Red Flags to Watch

There are some very common tell-tale signs of when a business is under financial distress and heading for trouble. As a business owner there are some key aspects to running your business that you must proactively manage. Bruce Gleeson from Jones Partners explains why managing cash flow and your compliance obligations are fundamental in avoiding […]

11 – Beat the Slump: Motivation Systems That Work

It can be easy to stay motivated when your business is going well – but what about when things are hard? What do you do to keep yourself on track and maintain that passion for your business? Raj Nathoo, from Keystone Business Advisory, suggests we need to do two things. Firstly, he suggests we need […]

12 – More Capacity, Less Chaos: Why Scaling Protects You

When we start a business,  we do so because  we want freedom. Then we become slaves to that business, and unless we grow by using scale to grow our business, we are not going to enjoy the freedom we want. Jim Mills, Financial Advisor with Merit Planning Hills, discusses this dilemma that faces most business owners. If […]

13 – Shorten Sales Cycles: Frictionless Steps That Convert

Our guest speaker, Harry Nathoo from Keystone Business Advisory, explores the topic of making great sales in difficult, changing times. Some key areas include: developing an overall strategy for marketing and sales targeting your sales efforts to make the most out of the marketing budgets of small businesses the importance of training sales staff No […]

14 – Borrow Right: Match the Loan to the Outcome

Sandra Zalud, from Liberty Network Services, discusses the ways that businesses can use business loans. While funding is always an issue when starting a business, a business loan isn’t available until a business has been trading profitably for 2 or more years. There are many other ways that a business loan can be used. For […]

15 – Migrate to Cloud Safely: Steps Owners Can Trust

Cloud solutions aren’t just for large businesses. Small businesses can also benefit from using tools that are cloud-based. Having data in the cloud allows users to access information quickly, which enables small businesses to make decisions and react to change effectively. Luke Iacovelli, from UNITECH Solutions, discusses the importance of having your business IT in […]

16 – Understanding Business Insurances and Why It’s Risky Not to Use a Broker

You may be an expert in your business – but do you know much about protecting your business? How about risk management? Most business owners don’t know very much about insurance and they don’t understand exactly  what insurances they will need. Dave Ferris, from DavelCorp Insurance Brokers, discusses why it’s so important for business owners […]

17 – Fund Growth Smarter: Beyond the Bank Loan

What kind of funding does your business need? What do you need to do before you seek funding? What are the steps involved in preparing and submitting your finance application? Are there alternatives to borrowing? Jason Smith, from Capital Plus Finance, discusses these issues and more. Your finance needs to be part of your overall […]

18 – Get Aligned: One-Page Plan That Drives Action

What’s the point of a business plan?  My business is already up and running. Are business plans and goals the same thing? What do you need to include in your business plan? Are there any tools to help me create a business plan? Paul Sweeney, from Pretium Solutions (Chartered Accountant & Business Advisory) discusses why […]

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