Business owners –  here’s an important question to ask yourselves, “Do my customers actually know what I do for them?”

We are joined again by Nathan Williams (Customer Return) to look at this crucial issue – and how the use of storytelling can help bridge the gap in understanding and build your relationship.

You can spend a lot of time and energy providing amazing services or products for your customers, but if your customers don’t actually know and understand what you are doing, how can they properly value it?

It’s important to have systems set up to communicate what you are doing (and the value of what you are doing) to your customers.  This will have a positive flow on to getting great referrals from your customers.

Find out how adding stories to your sales conversations can improve connections with your customers and add a greater understanding of your services.

So don’t be a duck paddling hard under the water – let your customers know about the hard work you are putting in that produces your quality service or product that they love.

Interested in learning more about storytelling and sales? Email Nathan and he’ll send you a storytelling example.

Nathan Williams has won, coached clients to win and judged ‘Pitch Competitions’…while also presenting regularly for industry groups, associations and CEO networks on Pitching, Sales and Referrals.

Founder and Managing Director of a Sales Consulting company called Customer Return…Nathan holds a Master of Management from the Macquarie Graduate School of Management and has helped over 100 businesses from start-ups to Westpac and NAB to attract more of their ideal clients, faster.

Nathan’s content is practical and tactical…so you can best communicate your value and attract more of the ideal clients you deserve when you’re next in a Sales conversation and get asked…”So, what do you do?”

Contact Nathan at

Perfect Pitch Self Evaluation – Customer Return