Do you need to know more about your customers or competition? What about trends affecting your industry? Or generational shifts in society?

Successful businesses are all about providing great solutions to difficult problems faced by your customers. To make sure you are on the right path, it is crucial to have the right information to build your business.

Access to data can help your business grow and thrive. It can help you make evidence-based, informed decisions for your business.

And there’s also changes in the workforce to keep tabs on! Generation Alpha are our future workers!

So how can you have your finger on the pulse of what is happening in the world around you? By accessing data and advice from researchers!

Ashley Fell from McCrindle joins us to show how they turn complicated data into useful and engaging insights that can help businesses make key decisions.

Ashley Fell is a social researcher, author and TEDx speaker. She is the Director of Advisory at McCrindle and the author of two books, Generation Alpha and Work Wellbeing. In addition to delivering keynote presentations at conferences, Ashley is booked to conduct training days, facilitate panels and deliver workshops across an array of industries. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based presentations analysing global megatrends.

Check out these books by Ashley Fell & Mark McCrindle:
Work Well Being: Leading thriving teams in rapidly changing times 

Generation Alpha

Disclosure: As an Amazon Associate we earn from qualifying purchases, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We really appreciate it when you use our links to check out and purchase some of the books and tools we use.  It helps cover our costs.