In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: connecting with people. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with TEDx speaker, author, and social media strategist Robin Nathaniel to explore how […]
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth? In this episode of The Business Behind Your Business, Paul Sweeney sits […]
Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit strategist and founder of Assets to Exits. Stephanie explains why every business owner, regardless of size or stage, needs to think about an […]
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at […]
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to […]
Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rob Ferguson, seasoned CEO, trusted advisor, and founder of Ferguson Alliance, to unpack […]
Can you really be a great entrepreneur and a present parent at the same time? In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship […]
What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the […]
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across […]
Are you feeling stuck in your business—like you’re pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 […]
If you’ve ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight […]
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore […]
Are you feeling time-poor in your business? Maybe you’re looking for ways to free up time in your busy days? Automation is the key! Learn how some simple strategies and tools can help you make better use of your time. Your business will be more productive and efficient. Some of these time-saving strategies include: Develop […]
Following on from our episode on the benefits of automation, Paul Sweeney (Pretium Solutions) takes a closer look at how you can get started using automations. First of all, it’s important to decide what would benefit from automation. Some of the key things to look for in tasks are as follows: Is it a repetitive […]
You may have heard that Australia is adopting eInvoicing, a new standard and network to help businesses with their invoicing needs. Larissa Walker, the ATO’s eInvoicing Business Adoption Lead, joins us to raise awareness of eInvoicing and to share information on the many benefits to businesses. When we’re talking about eInvoicing, this isn’t just the […]
The premise of ‘keep it simple’ has been widely used and helpful for many people in many scenarios. It’s about not overcomplicating things which can leave room for problems to develop. ‘Keeping it simple’ also applies to business. As a business owner, the more complicated you make things, the more steps that you add in […]
Getting a tax refund is good, right? Everyone loves a tax refund! But, if this tax refund is for your business, then it may be a sign of trouble! It’s time for a closer look at what is happening in your business. Find out why tax refunds are bad for business in this episode with […]
Does your business rely on labour? An aging population and falling immigration rates already reduced our labour market and then COVID-19 made staffing challenges that much harder. So how can your business grow and prosper during these challenging times? Paul Cripps from PK People Solutions explores the issues around labour shortages and provides some ideas […]
Do you need to know more about your customers or competition? What about trends affecting your industry? Or generational shifts in society? Successful businesses are all about providing great solutions to difficult problems faced by your customers. To make sure you are on the right path, it is crucial to have the right information to […]
Delegation can be a great tool for business owners to use – but only if used correctly! Otherwise, employees can feel resentful (“I’m getting the jobs no one else wants!”) or overwhelmed (“This isn’t my job, why am I doing it? I have no idea what to do!”) Raj Nathoo from Keystone Active Learning shares […]
As part of our celebration of our 100th episode, we asked our listeners what topic they would like covered. The consensus was to do a compilation of the best business advice from listeners. So that is what you will find in this jam-packed episode! We heard from business owners and professionals about the strategies that […]
It’s something that all businesses (and individuals) dread – a data breach. We all know by now how important it is to protect our data. But despite the tools and education available, these data breaches still happen. And sometimes, like the recent Optus breach, they are massive. This incident has led to many important questions […]
Sales is commonly listed as a problem area for businesses. But where to begin with fixing things? What can you do to improve your sales? Nathan Williams, founder of Customer Return, joins us to look at some of the biggest sales issues faced by businesses including: Developing the right pitch Creating a sales process that […]
Running your own business is amazing, right? The freedom, the power, the money – more like, the STRESS! Stress is something that everyone experiences, but for small business owners, it can feel extreme as you try to grapple with every problem imaginable and find solutions to please everyone. It’s an uphill battle that can leave […]
Running a successful business is all about the profit, right? While being profitable is the ultimate goal of a business, one of the most important factors (and one of the biggest pain points) is management of cash flow. So what can you do to improve your cash flow? Paul Sweeney from Pretium Solutions explores some […]
We assume accuracy is beneficial all of the time, but perhaps not always necessary. You can think of situations where accuracy might be sacrificed for speed perhaps, creativity, or just to get the ball moving on a project. Remember the saying by Catherine Carrigan, ‘Perfect is the enemy of done.’ But when is accuracy essential in business? Accuracy […]
Standard operating procedures (or SOPs) are about making things simpler at work and saving time. The work day is full of so many tasks and it makes sense to keep things as easy as possible. SOPs help you organise and streamline your activities to make the best use of your time. This is especially important […]
Are you guilty of mindless spending at work? Maybe you have cash leaking from your business and you don’t even realise it! Paul Sweeney (Pretium Solutions) explores some of the most common areas where money is wasted: Unused or under-used subscriptions Unnecessary licences Old subscriptions from past employees Automatic renewals These areas are often overlooked […]
Maybe you’ve been wondering how this podcast came about? A bunch of factors coming together resulted in Paul Sweeney wanting to create a podcast focused on helping small business owners. First of all, Paul comes from a small town where he saw first hand the implications of local businesses succeeding or failing. Success of failure […]
Paul Sweeney, the host of The Business Behind Your Business, is back and ready for another exciting year of delving into the world of small business. We are settling into 2023 now with the Australian summer holidays fading into memory and busy routines returning. We are also seeing a push from many businesses to have […]
Are you feeling stuck in the day to day routines of your corporate job? Have you ever dreamed of running your own business? You are not alone! Many people take the plunge into the SME waters – but is it worth it? And is it the right decision for you? If you are thinking about […]
Business owners spend a lot of time thinking about the things they should be doing. What are the latest trends to get on top of? What are the newest tools you need to be using? What are your goals and targets for the year ahead? But few business owners take the time to think about what […]
Do you feel like you are stuck in a rut making the same goals for your business every year because these goals are never achieved? Maybe it’s time to take a closer look at how you are setting your goals. Paul Sweeney (Pretium Solutions) explores how goals are developed – and asks the all-important question […]
Did you know that a series of changes to industrial relations laws have been happening in Australia? Some have come into effect in Dec 2022 and others are happening throughout 2023. Many business owners are not aware of these changes. It is necessary for business owners to keep on top of this information – ignorance […]
Are you curious about starting a business? Do you want to learn more about the SaaS industry? Maybe you are interested in becoming an entrepreneur yourself? Listen in and gain some insight from our special guest, Stuart McLeod, co-founder of Karbon. Stuart has had many experiences as an entrepreneur. He started off in his early […]
The Melissa Caddick Ponzi scheme rocked the investment world when it came to light a couple of years ago. Unfortunately, this kind of fraudulent behaviour is nothing new or unusual and we all need to guard against it. Our special guest, Bruce Gleeson (Jones Partners), is the liquidator for Melissa Caddick and has been very […]
