Podcast

172 – Scaling Soulfully: How Stephen Ridley Built a Global Music Movement

May 20, 2025

What happens when you stop following the rules—and start following your passion? In this inspiring and insightful episode, Stephen Ridley shares how he built a globally recognized music brand, grew an online academy that now teaches over 1.2 million students, and turned personal passion into a thriving, purpose-driven business. Whether you’re an entrepreneur or creative […]

171 – How to Negotiate Like a Pro: Lessons from Wendy Minne

May 13, 2025

Negotiation is more than winning—it’s about creating value for both sides. Many business owners struggle with negotiations, relying on outdated strategies that often lead to conflict or lost opportunities. Whether you’re dealing with vendors, partners, or internal stakeholders, your ability to negotiate directly affects your bottom line and professional confidence. In this episode, you’ll learn […]

170 – Legal Pitfalls That Sink Small Businesses – And How to Avoid Them

May 06, 2025

If you’re a small or medium-sized business owner, this episode could save you from costly legal missteps that threaten your business’s growth—or even its survival. Legal expert Matthew Fornaro joins the podcast to highlight the essential contracts and legal strategies that many entrepreneurs overlook in their rush to launch or scale. Whether you’re just starting out or […]

169 – Rethinking Pay: Why Your Top Talent Might Be Eyeing the Exit

April 29, 2025

If you think pay is just about numbers, think again. In today’s talent-short market, the way you compensate your people could be the reason they leave—or why they stay and thrive. In this episode, Trudy MacDonald, award-winning business leader and Managing Director of TalentCode HR, pulls back the curtain on remuneration. She explains why most […]

168 – Business as Unusual: Thriving in a Changing World

April 22, 2025

In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist, to explore what it takes to thrive in an era of constant transformation. Whether you’re a start-up founder or an established business leader, this […]

167 – Trapped in Your Business? How to Escape the Hub-and-Spoke Model

April 15, 2025

If you’re a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the “hub and spoke” model—a common but problematic setup where every decision, task, and communication flows through you, the owner. While this might seem manageable in […]

166 – Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert

April 08, 2025

Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle often comes down to preparation. In this episode of The Business Behind Your Business, host Paul Sweeney sits […]

165 – Fixing Your “Frankenstein Business” – How to Attract the Right Clients

April 01, 2025

Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Marama Carmichael, CEO of Oracle Tree, to uncover why so many business owners struggle […]

164 – Revolutionizing Board Meetings: How Zeck is Changing the Game

March 25, 2025

One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports to dealing with last-minute changes and version control issues, the process can quickly become a logistical nightmare. And what a headache (and waste of time) it is reading a slide show on your phone […]

163 – Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups

March 18, 2025

Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. In this episode of The Business Behind Your Business, sales expert Jacob Hicks shares why consistent follow-up is the secret weapon for increasing conversions, […]

162 – Mastering Supply Chain Management: Insights from Kerim Kfuri

March 11, 2025

Struggling with supply chain issues? Wondering how disruptions could impact your business—or how to prevent them? You’re not alone! Supply chains became a hot topic during COVID-19, but they remain a critical factor in business success today. Whether you’re a small business owner, entrepreneur, or industry leader, understanding how supply chains work (and how to manage them) can […]

161 – Hiring Smarter: The Power of Virtual Assistants in Business Success

March 04, 2025

Feeling overwhelmed with endless tasks in your business? You don’t have to do it all alone! In this episode of The Business Behind Your Business, we uncover how virtual assistants (VAs) can help you regain your time, reduce stress, and grow your business more efficiently. If you’ve ever felt stretched too thin or unsure about […]

66 – Managing Change in Your Business

Raj Nathoo from Keystone Active Learning explores how your business can manage change in this constantly evolving business environment. It all starts with your personal mindset. Raj discusses why it’s important to reduce negative thoughts and stop punishing or blaming yourself for circumstances beyond your control. You need to accept change as being inevitable – […]

67 – 10 Actions to Kick-Start Your Business in 2022

Have you been reflecting on your business over the holidays? Maybe you have found some things that aren’t working well, things that you want to do differently. Or perhaps you aren’t even sure where to start. Don’t worry, we have some inspiration to help you kick-start your business this year. Paul Sweeney shares some of […]

68 – 10 More Ideas to Kick-Start Your Business in 2022

We hope you got some inspiration from last week’s ‘kick-start your business’ podcast. We have another dose ready for you this week on The Business Behind Your Business. While we have all been experiencing many challenges over the past couple of years, we want to see businesses flourishing, despite the bumpy road. That is why we […]

69 – Meet Airwallex – Australia’s Fastest Growing Fintech Unicorn

Is your business losing profits to expensive and unnecessary FX conversions? These costs are often ‘hidden’ but can go up to 5% each time you bring money back, or pay global expenses. In this episode we talk to Henry Broad from Airwallex who have developed a solution to this problem. Essentially, Airwallex provide a cheaper […]

70 – Why Business Owners Need to Use Superannuation to Plan for Retirement

Planning for your retirement? Or do you look at retirement as something to think of ‘down the track’? Many business owners don’t plan properly for their retirement. And many rely on selling their business to fund their retirement. But will that provide the lifestyle that you’ve been dreaming of? Find out what else you should […]

71 – How to Fund Your Research and Development Project

Did you know there are many grants and  incentives to help fund early stage innovation companies? And small and medium businesses can access them – they are not just for the large companies. Peter Towers from ESS BizTools explains what opportunities are available around research and development. Find out about the application process and steps […]

72 – How Do You Determine Your Business Strategy?

How do you determine what your business strategy and plan should be? How do you identify what your successful business should look like? What goals and targets should you set for your business this year? The first question you should be asking is ‘why?’ Asking ‘Why’? Has become a key process for business owners, made […]

73 – Why You Need to Know How to Increase Revenue to Be More Profitable

What is revenue and why is it so important? Let’s start with looking at profit. Profit is the outcome; the end result. It’s quite simply what’s left over from your revenue when you deduct your expenses. Profit is the final score. Just looking at the final result and saying how much you want it to increase won’t make any […]

74 – You Really Do Have Time to Work on Your Business

Do you feel like your days are spent running from one thing to another and never getting anything done? Do you look at those 5 and 10 minute gaps between speaking to this client and invoicing that client and picking the kids up from school and think, “That’s not enough time to do anything, why […]

75 – Black Dog Institute – Creating a Mentally Healthier World

How can we support better mental health in our communities and workplaces? What training is available to help workplaces promote mental health and recognise when someone needs help? Who can you turn to if you are worried about the mental health of someone at work or at home? Michael van Dyk from The Black Dog […]

76 – Practical Ways Employers Can Look After Their Employees’ Wellbeing

As an employer, what are you doing to look after your employees? These days, employers are investing more into employee wellbeing than ever before. Employee relations and getting the most out of your employees is one of the most critical things for any business, but it’s particularly important for small businesses. Paul Cripps from PK […]

77 – Law @ Work

As a business owner, have you ever avoided getting advice because it was too expensive, then had to fix up a legal problem which cost even more money? Have you turned down opportunities because getting advice was too hard and too expensive? Do you worry about being appropriately covered for risk but not sure who […]

78 – Should I Start a Business?

Do you have a great business idea, but not sure where to start? Are you confused about what you need to do first? If this is you (too many questions and not enough answers) then you are in the right place! Paul Sweeney, chartered accountant and business advisor, explores what you need to know before […]

79 – Before You Start Your Business

Is being passionate about your product or service enough to warrant starting a business? What about skill or quality – if your product or service is ‘the best’, does that mean you should start a business selling it? A successful business requires more than just passion, skill and an amazing product or service. Paul Sweeney (Pretium Solutions) […]

80 – Turning Your Passion into a Business

Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it? Learn about the […]

81 – National Employment Standards

Do you understand your employer obligations under the National Employment Standards? Whether you have one employee (even if it’s just you, the business owner) or many, these are rules you must follow, including understanding changes in the past couple of years. Paul Cripps (PK People Solutions) gives an overview of the eleven points of the […]

82 – Scaling Your Start-Up for Success

What’s the difference between a ‘start-up’ and ‘starting a business’?  A start-up is all about scale, it’s about creating a business that is built to grow quickly. We are joined by Meryl Johnston from Bean Ninjas. Meryl looks at start-ups and ways you can scale your business. She also looks at supports for businesses such […]

83 – Why Every Business Needs an Exit Strategy

So you have just started your business –  why would you want to look at exit planning? Well, the more you focus on having a great exit plan, the more profitable and successful your business will be.  A good business plan is a long-term plan, with both a start and a finish. By planning your […]

84 – Intellectual Property: What are your first steps when starting a business?

Intellectual property (IP) is frequently overlooked by businesses. But by looking at your IP issues early, when you are setting up your business, you are both protecting your business, as well as adding value to it. André Meyer, founder of Meyer West IP, joins us to take a closer look at intellectual property and the […]

85 – Traps to Avoid this End of Financial Year

What traps do you need to avoid this end of financial year? What is the simple strategy behind tax planning? End of Financial Year (EOFY) activities should include, but not be limited to taxation planning. There are some traps that every business owner should avoid at this time of year. So what do you need […]

86 – How Knowledge Can Give You a Competitive Advantage

What can you do to gain a competitive advantage over other businesses? Raj Nathoo from Keystone Active Learning  discusses how business owners can use the knowledge within their business to its greatest capacity. Some important points that Raj discusses include the following: Identify training needs within your organisation Offer staff training – this helps keep […]

87 – Take Control of Your Inventory with Unleashed

Do you have a business that buys and sells products? Or do you manufacture products to sell? Or, maybe you are looking at starting a business that will have stock? If your business has inventory, then you need a tool to help you manage your stock and grow your business. If you don’t already have […]

88 – Maus: Tools to Accelerate Your Business Growth

Do you have trouble keeping track of what is going on in your business? Does the idea of business planning leave you feeling overwhelmed? Are you ready to grow your business, but not sure where to start? If any of this sounds familiar, maybe you need an ‘all-in-one’ business tool! Chris Palmer, from Maus Software, […]

89 – Jiwa: How an ERP can help your business

Do you struggle to forecast the right amount of stock to order? Are your manual systems and processes letting you down? Find out how ERP (enterprise resource planning) software, like Jiwa, can help your business be successful. It combines inventory management, accounting and other tools in one complete package. Getting the right business tools can […]

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