How do you determine what your business strategy and plan should be?

How do you identify what your successful business should look like? What goals and targets should you set for your business this year?

The first question you should be asking is ‘why?’

Asking ‘Why’? Has become a key process for business owners, made popular by Simon Sinek’s book “Start with Why”.

With a strong WHY you will be able to decide whether the next big idea will move your business in the right direction and fit with its overall purpose.

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.

For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

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