Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit strategist and founder of Assets to Exits. Stephanie explains why every business owner, regardless of size or stage, needs to think about an […]
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at […]
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to […]
Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rob Ferguson, seasoned CEO, trusted advisor, and founder of Ferguson Alliance, to unpack […]
Can you really be a great entrepreneur and a present parent at the same time? In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship […]
What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the […]
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across […]
Are you feeling stuck in your business—like you’re pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 […]
If you’ve ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight […]
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore […]
Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you’re pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn […]
In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you’re overwhelmed by automation tools or worried about […]
You might be surprised to find out just how many different government grants and assistance programs are on offer. Depending on your specific business and the markets you supply to, different grants might be applicable. Is your business leaving cash on the table? By not taking advantage of government grants and incentives which may be […]
Recent amendments to the Fair Work Act 2009 (FW Act) change the workplace entitlements and obligations for casual employees. These changes came into effect on 27 March 2021. In February 2021 (Episode 24) Paul Cripps and Philip van den Heever discussed the changes that were in the pipeline for casual employment. Paul Cripps from PK […]
The 2021 Financial Year has just finished. For many the results will not be great. We all want it to have a better year coming forward. So, what do we need to do now? In this episode, Paul Sweeney outlines 7 steps to take now to make your next financial year better. Paul Sweeney Chartered Accountant […]
Declining or flat-lining profits (or even profits that aren’t increasing as quickly as you’d like) could be a major red flag for a small business. However, many business owners fall into the trap of doing the same things that worked in the past and hoping to achieve the same or better results – despite the […]
A lot of these family businesses haven’t properly recovered from the impact of the first round of COVID-19 lockdowns during 2020. What should you be focusing on as a business owner especially during a second and subsequent periods of COVID lockdown? Bruce Gleeson shares with us what all business owners in crisis or financial difficulty […]
Learn all about how content marketing can help you grow your business. Join Leanne Shelton from Write Time Marketing as she explores these issues. As a business owner, you may be an expert in your field, but are you also an expert in describing your business, services or products? And how they are going to […]
How do you manage employee leave during a COVID lockdown? If your employees are unable to take leave, how do you as an employer manage the increasing liability for annual leave accruals? Can you force an employee to use their annual leave while your business is in lockdown? Can an employee cash out some of […]
In our 50th Episode, Bruce Gleeson is back to share his 10 Essential Steps to Take Now If Your Business is in Crisis. After our last conversation with Bruce, which was only a couple of weeks ago, we discussed “What you should be doing when your business is in trouble”. Some of the feedback we received […]
Paul Murray, founder of AccountKit, shares his experience of the start-up process from an idea, to a minimum viable product, to now having an established business that recently celebrated it’s 5th Anniversary. Paul Murray shares some key lessons for anyone contemplating starting a business or for anyone who has already launched their business. Key points […]
Paul Sweeney and Paul Cripps discuss three essential tools that every business needs. Accounting software – accounting (including payroll), bookkeeping, taxation CRM Software – Customer Relationship Management Software Sales Tools – the process where a prospect commits to buying from you Accounting Software Accounting is, as everyone knows, an integral part of operating any business. […]
How do you manage talent when everyone is working remotely? It’s a question being asked by many business owners and managers during these current periods of uncertainty and continued COVID lockdowns. So how do we manage our employees who are working virtually? Harry Nathoo and Paul Cripps discuss how we can achieve this. They suggest […]
How do you succeed in small business? Paul Sweeney shares some of the key steps and tools all business owners should have in place to help them succeed in business. In this episode, we explore how using each of these contributes to running a successful business. Get advice before starting: Business Plan Budget and Cashflow […]
This week we’re looking at a topic that is very relevant in today’s business climate. Paul Sweeney explores the question: If you are going to survive in small business, it will be necessary to know what your cash needs are going to be, both cash in and cash out. What do you need to consider when […]
We are joined by Daniel Munday, the host of Small Business Dads podcast and the owner and manager of DPM Performance, who specialise in supporting the fitness needs of people who are 40+ years old. We talk about some of the tools and strategies we use in creating a podcast, plus we discuss the challenges and triumphs […]
The challenges facing businesses just keep piling up. But by being adaptable in your thinking, you can create a better path forward for you and your business. Avoid that sense of deja vu with some solid business planning (and implementation!) Paul Sweeney explores how you can keep your business moving forward once lockdowns end and […]
As businesses begin opening up, there is the added responsibility of enforcing the government’s mandate on restricted access to the unvaccinated. Some important questions need to be asked: Are you confident about dealing with potentially aggressive confrontations at work? What training do you or your staff have in handling conflict? What are the benefits and […]
Harry Nathoo from Keystone Active Learning talks about the future of work. The future of work is characterised by rapid and large-scale changes that will affect all industries, in how work gets done over the next decade. This will be influenced by technological, generational, and social shifts. For example, the growing adoption of artificial intelligence […]
This week, we’re excited to have Paul Cripps (PK People Solutions) back to shed some light on ‘The Great Resignation Race’ that we’ve been hearing about in the media – and how it will impact Australia. Some reports indicate that between 25% and 40% of people are considering moving on in their jobs. Find out […]
Part 2 of our Future of Work series with Harry Nathoo from Keystone Active Learning. What skills will you need to successfully navigate the future of work? The future of work is characterised by rapid and large-scale changes that will affect all industries, in how work gets done over the next decade. This will be […]
The introduction of director ID will create a fairer business environment by helping prevent the use of false and fraudulent director identities. This will go a long way to better identifying and eliminating director involvement in unlawful activity. Shareholders, employees, creditors, consumers, external administrators and regulators are entitled to know the names and certain details […]
How will your business be affected by the events happening in the domestic and global economies? What can you do to prepare your business to take advantage of the opportunities and minimize risk from adverse conditions? Jim Mills from Merit Planning Hills talks about what is happening in the markets and in the economy and […]
Technology is wonderful for business, make no mistake. It helps you deliver a more efficient, consistent and effective outcome. For instance, using technology to improve efficiency with compliance and administrative activities gives you more time and resources to apply to value-producing activities like marketing and sales. But we can also fall into the trap of […]
Why is documenting your business systems important? Mitch Kenny from Maus Software explores the benefits around having your business processes documented. Some of the benefits include: Less reliance on a single business owner/manager Opportunities for scale and growth Improved overall efficiency Mitch discusses barriers that often prevent business owners from documenting their systems. The myths […]
Raj Nathoo from Keystone Active Learning explores how your business can manage change in this constantly evolving business environment. It all starts with your personal mindset. Raj discusses why it’s important to reduce negative thoughts and stop punishing or blaming yourself for circumstances beyond your control. You need to accept change as being inevitable – […]
