Podcast

154 – 2024: A Year in Review

January 14, 2025

In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for setting your business up for success in 2025. Paul emphasizes the importance of revisiting your business’s purpose and strategy, systemizing operations, leveraging technology like AI, and empowering your team to achieve their best. […]

153 – From Strategy to Sales: Weekly Sprints for Business Growth

December 17, 2024

Struggling to grow your business and boost sales? Many business owners get stuck in inefficient sales processes, chasing the wrong clients, or failing to execute a clear strategy. In this episode of The Business Behind Your Business, we uncover a proven framework to help you increase sales, optimize your strategy, and achieve sustainable growth—without the overwhelm. […]

152 – From Burnout to Brilliance: Transforming Workplace Culture

December 03, 2024

Burnout is at an all-time high, and it’s affecting leaders just as much as their teams. But what if burnout wasn’t just about stress or overwork? In this episode, leadership expert Trudy McDonald shares why burnout happens, how leaders unintentionally contribute to it, and—most importantly—how to fix it. If you want to create a workplace […]

151 – Breaking Free from Day-to-Day Operations: Systemise Your Business

November 19, 2024

Are you constantly caught up in the day-to-day operations of your business, leaving little time to focus on growth? Do you find it difficult to delegate tasks effectively, leading to burnout and inefficiency? If so, this episode is for you. Learn how systemology can help you break free from the daily grind, streamline your operations, […]

150 – Building Wealth Beyond Business: Property Strategies for Business Owners

November 05, 2024

Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the potential of property investment as a way to secure long-term financial success. In this episode, finance expert Charles Zerafa joins us to discuss how business owners can strategically invest in commercial property to build […]

149 – Cracking the Code: Quality Certification Simplified

October 22, 2024

Are you struggling to improve efficiency, secure bigger contracts, or build trust with customers? Quality certification could be the key to unlocking new opportunities for your business. In this episode of The Business Behind Your Business, we dive into the world of ISO 9001 and quality management with John Mason from Quality.com. Whether you’re a small […]

148 – Why 80% of Marketing Fails: The Strategic Missteps Businesses Make

October 08, 2024

If you’ve ever felt like your marketing efforts aren’t delivering the results you expected—or worse, feel like you’re just wasting money—this episode is a must-listen. Marketing expert Karim El Gabaili joins host Paul Sweeney to break down why so many marketing strategies fail and what businesses can do to build a marketing engine that actually works. […]

147 – Scaling with Structure: Garrett Delph on Fixing Chaos in Business

September 25, 2024

Feeling stuck in the cycle of micromanagement? Wondering why your team isn’t performing the way you’d hoped—despite all your oversight? This episode is for you. Join us as we uncover the real reasons micromanagement persists in businesses and why it’s not a leadership flaw—but a structural one. In this conversation with Garrett Delph, founder of Clarity Ops, […]

146 – From Overworked to Architect: Bradley Hamner’s Blueprint for Business Freedom

September 10, 2024

Are you feeling overwhelmed in your business—wearing all the hats, constantly putting out fires, and wondering if you’ll ever get the freedom you set out to create when you first started? Well this episode is for you. Whether you’re early in your entrepreneurial journey or running a growing business that’s starting to outgrow you, this […]

145 – Using AI for Business Success

August 27, 2024

Feeling overwhelmed by all the hype around artificial intelligence? Not sure how it fits into your small business—or if it even should? This episode is your starting point. Join us for a practical and myth-busting conversation with AI entrepreneur and Anabots AI co-founder Josh Thomas, who breaks down how small and medium-sized business owners can […]

144 – Smart Cost-Cutting Strategies to Boost Your Business Profits

August 15, 2024

Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of ‘The Business Behind Your Business,’ we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth. Some of the strategies include: Assess Current Expenses Negotiate with Suppliers Optimize Operational Efficiency […]

143 – Spotting Employee Red Flags: Navigating Employment Challenges in SMEs

July 30, 2024

Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses. From legal compliance and […]

42 – 12 Things That Can Go Wrong When Selecting a Business Structure

When selecting a business structure for a small business, there is a cheap way and an expensive way. The cheap way is to do it right first time – by getting advice from an experienced professional. But the expensive way is commonly disguised as the ‘low-cost’ method. Make sure you consider the real costs of setting a […]

43 – Can Government Grants Really Help Your Business?

You might be surprised to find out just how many different government grants and assistance programs are on offer. Depending on your specific business and the markets you supply to, different grants might be applicable. Is your business leaving cash on the table? By not taking advantage of government grants and incentives which may be […]

44 – Casual Employment Changes – A Good News Story for Employers

Recent amendments to the Fair Work Act 2009 (FW Act) change the workplace entitlements and obligations for casual employees. These changes came into effect on 27 March 2021. In February 2021 (episode 24) Paul Cripps and Philip van den Heever discussed the changes that were in the pipeline for casual employment. Paul Cripps from PK […]

45 – 7 Steps to Take Now to Make Your Next Financial Year Better

The 2021 Financial Year has just finished. For many the results will not be great. We all want it to have a better year coming forward.  So, what do we need to do now? In this episode, Paul Sweeney outlines 7 steps to take now to make your next financial year better. Paul Sweeney Chartered Accountant & […]

46 – 5 Ways to Increase Your Profit

Declining or flat-lining profits (or even profits that aren’t increasing as quickly as you’d like) could be a major red flag for a small business. However, many business owners fall into the trap of doing the same things that worked in the past and hoping to achieve the same or better results – despite the […]

47 – What Should I Be Doing When My Business is Impacted by Crisis?

A lot of these family businesses haven’t properly recovered from the impact of the first round of COVID-19 lockdowns during 2020.  What should you be focusing on as a business owner especially during a second and subsequent periods of COVID lockdown? Bruce Gleeson shares with us what all business owners in crisis or financial difficulty […]

48 – How Content Marketing Can Help Your Business Increase Sales

Learn all about how content marketing can help you grow your business. Join Leanne Shelton from Write Time Marketing as she explores these issues. As a business owner, you may be an expert in your field, but are you also an expert in describing your business, services or products? And how they are going to […]

49 – How Do I Manage Employee Annual Leave During Lockdown?

How do you manage employee leave during a COVID lockdown? If your employees are unable to take leave, how do you as an employer manage the increasing liability for annual leave accruals? Can you force an employee to use their annual leave while your business is in lockdown? Can an employee cash out some of […]

50 – 10 Essential Steps to Take Now if Your Business is in Crisis

In our 50th Episode, Bruce Gleeson is back to share his 10 Essential Steps to Take Now If Your Business is in Crisis. After our last conversation with Bruce, which was only a couple of weeks ago, we discussed “What you should be doing when your business is in trouble”. Some of the feedback we received […]

51 – Paul Murray – Account Kit: From Minimum Viable Product to an Established Business

Paul Murray, founder of AccountKit, shares his experience of the start-up process from an idea, to a minimum viable product, to now having an established business that recently celebrated it’s 5th Anniversary. Paul Murray shares some key lessons for anyone contemplating starting a business or for anyone who has already launched their business. Key points […]

52 – 3 Essential Tools Every Business Needs

Paul Sweeney and Paul Cripps discuss three essential tools that every business needs. Accounting software – accounting (including payroll), bookkeeping, taxation CRM Software – Customer Relationship Management Software Sales Tools – the process where a prospect commits to buying from you Accounting Software Accounting is, as everyone knows, an integral part of operating any business. […]

53 – How Do You Manage Talent When Everyone is Working Remotely?

How do you manage talent when everyone is working remotely? It’s a question being asked by many business owners and managers during these current periods of uncertainty and continued COVID lockdowns. So how do we manage our employees who are working virtually? Harry Nathoo and Paul Cripps discuss how we can achieve this. They suggest […]

54 – How Do You Succeed in Small Business?

How do you succeed in small business? Paul Sweeney shares some of the key steps and tools all business owners should have in place to help them succeed in business. In this episode, we explore how using each of these contributes to running a successful business. Get advice before starting: Business Plan Budget and Cashflow […]

55 – How Much Cash Does Your Business Need?

This week we’re looking at a topic that is very relevant in today’s business climate. Paul Sweeney explores the question: If you are going to survive in small business, it will be necessary to know what your cash needs are going to be, both cash in and cash out. What do you need to consider when […]

56 – Small Business Dads – Daniel Munday

We are joined by Daniel Munday, the host of Small Business Dads podcast and the owner and manager of DPM Performance, who specialise in supporting the fitness needs of people who are 40+ years old. We talk about some of the tools and strategies we use in creating a podcast, plus we discuss the challenges and triumphs […]

57 – Back to Business – Avoiding Deja Vu

The challenges facing businesses just keep piling up. But by being adaptable in your thinking, you can create a better path forward for you and your business. Avoid that sense of deja vu with some solid business planning (and implementation!) Paul Sweeney explores how you can keep your business moving forward once lockdowns end and […]

58 – How to Respond to Customer Hostility

As businesses begin opening up, there is the added responsibility of enforcing the government’s mandate on restricted access to the unvaccinated. Some important questions need to be asked: Are you confident about dealing with potentially aggressive confrontations at work? What training do you or your staff have in handling conflict? What are the benefits and […]

59 – What Does the Future of Work Look Like?

Harry Nathoo from Keystone Active Learning talks about the future of work. The future of work is characterised by rapid and large-scale changes that will affect all industries, in how work gets done over the next decade. This will be influenced by technological, generational, and social shifts. For example, the growing adoption of artificial intelligence […]

60 – The Great Resignation Race

This week, we’re excited to have Paul Cripps (PK People Solutions) back to shed some light on The Great Resignation Race that we’ve been hearing about in the media – and how it will impact Australia. Some reports indicate that between 25% and 40% of people are considering moving on in their jobs. Find out […]

61 – Skills You Need for the Future of Work

Part 2 of our Future of Work series with Harry Nathoo from Keystone Active Learning. What skills will you need to successfully navigate the future of work? The future of work is characterised by rapid and large-scale changes that will affect all industries, in how work gets done over the next decade. This will be […]

62 – Director Identification Numbers

The introduction of director ID will create a fairer business environment by helping prevent the use of false and fraudulent director identities. This will go a long way to better identifying and eliminating director involvement in unlawful activity. Shareholders, employees, creditors, consumers, external administrators and regulators are entitled to know the names and certain details […]

63 – How the Economic Environment Will affect Your Business

How will your business be affected by the events happening in the domestic and global economies? What can you do to prepare your business to take advantage of the opportunities and minimize risk from adverse conditions? Jim Mills from Merit Planning Hills talks about what is happening in the markets and in the economy and […]

64 – Using Technology to Make Your Business More Profitable

Technology is wonderful for business, make no mistake. It helps you deliver a more efficient, consistent and effective outcome. For instance, using technology to improve efficiency with compliance and administrative activities gives you more time and resources to apply to value-producing activities like marketing and sales. But we can also fall into the trap of […]

65 – Document Your Policies and Systems So Your Business Can Grow

Why is documenting your business systems important? Mitch Kenny from Maus Software explores the benefits around having your business processes documented. Some of the benefits include:  Less reliance on a single business owner/manager  Opportunities for scale and growth  Improved overall efficiency Mitch discusses barriers that often prevent business owners from documenting their systems. The myths […]

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