In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Simon Severino, founder of Strategy Sprints, to discuss actionable sales strategies for small and medium-sized businesses. Simon shares insights from his 22 years of experience in sales strategy, including methods he used to generate over $2 billion in additional sales for his clients. […]
In this episode of The Business Behind Your Business, host Paul Sweeney discusses the pervasive issue of burnout with leadership expert Trudy MacDonald of Talent Code HR. Together, they unpack how COVID-19 transformed workplace dynamics, fostering exhaustion and disengagement among employees and leaders alike. Trudy identifies the root causes of burnout, including lack of role clarity, […]
In this episode of The Business Behind Your Business, host Paul Sweeney speaks with James Brown, a certified systemologist and business operations expert, about the transformative power of systemology in small and medium-sized businesses. They explore how business owners can move from working in their business to on their business by implementing structured systems. James […]
In this episode, Paul Sweeney talks with Charles Zerafa, a finance expert specialising in wealth creation strategies for business owners. Charles explains how investing in commercial property can help business owners build wealth outside of their primary business, while also minimising risks and leveraging tax benefits. They discuss strategies like using superannuation for property investments, […]
In this episode of “The Business Behind Your Business,” host Paul Sweeney talks with John Mason from QualityIQ about the importance of quality certification and how it impacts businesses of all sizes. They explore the evolution of quality standards, particularly ISO 9001, and how they have shifted from being overly prescriptive to more flexible, allowing […]
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing expert Kerim El Gabaili to explore why 80% of marketing efforts fail for small and medium-sized businesses. Drawing on his experience as the Managing Director of a leading marketing agency, Kerim discusses how businesses often skip vital strategic steps, leading […]
In this insightful episode, Paul Sweeney speaks with Garrett Delph, founder of Clarity Ops, about a common challenge many business owners face—micromanagement and its detrimental effects on scaling a business. Garrett explains how micromanagement stems from a lack of organizational infrastructure and accountability structures, often leading to stress, poor performance, and high employee turnover. Garrett […]
In this episode of “The Business Behind Your Business,” host Paul Sweeney sits down with Bradley Hamner, a seasoned business growth coach and founder of Blueprint OS. Bradley shares his personal journey from being overwhelmed by the day-to-day grind of running a business to becoming the “architect” of a thriving, scalable company. They dive into […]
In this episode, we dive deep into the world of artificial intelligence (AI) with industry expert Josh Thomas, co-founder of Anabots AI. With over 15 years of entrepreneurial experience, Josh shares practical insights on how small and medium-sized business owners can harness the power of AI to boost efficiency, improve decision-making, and drive business growth. […]
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of ‘The Business Behind Your Business,’ we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth. Some of the strategies include: Assess Current Expenses Negotiate with Suppliers Optimize Operational Efficiency […]
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses. From legal compliance and […]
In this episode of “The Business Behind Your Business,” host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving “Better Business Profits than 70% of Your Competition”? Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the […]
As a business owner, you may feel you are too busy to read. Or perhaps you think your business is on track – what’s reading going to do? One of the best pieces of advice I received in my early years as an accountant and before starting my own business, was to read regularly. In […]
Welcome to The Business Behind Your Business podcast, conversations to help your business grow and thrive. It’s like having your own board of expert advisors in your pocket. The Business Behind Your Business team of expert advisors will take a deep dive into the problems faced by business owners everywhere. Just like successful athletes and […]
Are you ready to grasp new opportunities? People are starting to think more about how they can improve the ways that they run their business or look for new business opportunities to grow their profits, to grow their income. There is a lot of talk in the business community from people wanting to start or […]
The best business resources are here, at your fingertips. We’ve released podcasts on many issues facing business owners. Here is your one-stop shop for all of the resources mentioned in the podcasts, and organised under topics to make them easy to find.
You don’t need a lot of gear to get started. That’s one of the great things about podcasts. We like to keep it simple and make it as easy as possible for our presenters and guests. We enjoy the interaction of being face to face.
We’ve summarised some key points from our cyber security podcasts: Is your business appropriately protected from cyber crime? Do you have specific cyber insurance coverage? What happens if there’s a cyber attack and I have to make a claim? What’s the process? When it comes to cyber security, the weakest link is the user – the actual human being behind the computer.
Technology is wonderful for business. It helps you deliver a more efficient, consistent and effective outcome. But we can also fall into the trap of spending money on software and technology that we don’t really need. You’re in business to make a profit. And you should use technology to help you increase profit.
Welcome to The Business Behind Your Business podcast – conversations to help your business grow and thrive. It’s like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems, and solutions for issues faced by […]
When business goals are not being achieved, it generally means that there are two or three key issues that haven’t been solved satisfactorily. Long term solutions are required to prevent the business owner from ‘putting out the same fires’ over and over again. It’s accepted that every business will have a dozen or more issues, […]
Why did you go into business anyway? Freedom? Lifestyle? Wealth? Those are some of the most common reasons why people start up their own business. But to gain these benefits, you need to extract wealth from your business throughout the life of your business. The day will come when you are no longer in business. […]
Paul Cripps, founder of PK People Solutions discusses how there is often more than one aspect to a business human resources issues, and how an “advisor team” approach can deliver more effective outcomes in terms of employee motivation, effectiveness and profitability. Paul Cripps provides operational and strategic HR solutions in collaboration with business leaders and […]
Why do finance applications get rejected? Why won’t my bank lend to me? How can a broker help me find the right type and source of finance for me? Jason Smith, from Capital Plus Finance, answers these questions and more. What does a business need to do to prepare for a finance application and what […]
Understanding your rights and obligations and making sure you have essential legal agreements in place is crucial for every business. Start off on the right track when your relationships with business partners are still in the honeymoon phase. Law ultimately is about relationships. It’s about managing relationships between people. Philip van den Heever from Frank […]
In this episode we’re grateful to be able to share with you an interview from Alive 90.5’s Grow the Business – People Edition. Paul Sweeney is talking with Alive 90.5 hosts Paul Cripps and Kylie Thomas about 4 key areas to managing your business through and beyond the current crisis. These four areas as being key to managing […]
Why do business owners feel stuck, and fail in achieving their personal and business goals? In this episode, Harry Nathoo from Keystone Business Advisory explains how a mindset of resilience can help you the business owner to not only survive, but thrive as we navigate through this crisis and beyond. Harry Nathoo has a proven […]
What are the common IT requirements for any business ? How you can avoid costly mistakes with your purchasing? Computers and Information Technology have become essential for businesses. A new computer, usually on sale, is often one of the first purchases made for a new business. However, there is a danger that on-sale and free […]
There are some very common tell-tale signs of when a business is under financial distress and heading for trouble. As a business owner there are some key aspects to running your business that you must proactively manage. Bruce Gleeson from Jones Partners explains why managing cash flow and your compliance obligations are fundamental in avoiding […]
It can be easy to stay motivated when your business is going well – but what about when things are hard? What do you do to keep yourself on track and maintain that passion for your business? Raj Nathoo, from Keystone Business Advisory, suggests we need to do two things. Firstly, he suggests we need […]
When we start a business, we do so because we want freedom. Then we become slaves to that business, and unless we grow by using scale to grow our business, we are not going to enjoy the freedom we want. Jim Mills, Financial Advisor with Merit Planning Hills, discusses this dilemma that faces most business owners. If […]
Our guest speaker, Harry Nathoo from Keystone Business Advisory, explores the topic of making great sales in difficult, changing times. Some key areas include: developing an overall strategy for marketing and sales targeting your sales efforts to make the most out of the marketing budgets of small businesses the importance of training sales staff No […]
Sandra Zalud, from Liberty Network Services, discusses the ways that businesses can use business loans. While funding is always an issue when starting a business, a business loan isn’t available until a business has been trading profitably for 2 or more years. There are many other ways that a business loan can be used. For […]
Cloud solutions aren’t just for large businesses. Small businesses can also benefit from using tools that are cloud-based. Having data in the cloud allows users to access information quickly, which enables small businesses to make decisions and react to change effectively. Luke Iacovelli, from UNITECH Solutions, discusses the importance of having your business IT in […]
You may be an expert in your business – but do you know much about protecting your business? How about risk management? Most business owners don’t know very much about insurance and they don’t understand exactly what insurances they will need. Dave Ferris, from DavelCorp Insurance Brokers, discusses why it’s so important for business owners […]
What kind of funding does your business need? What do you need to do before you seek funding? What are the steps involved in preparing and submitting your finance application? Are there alternatives to borrowing? Jason Smith, from Capital Plus Finance, discusses these issues and more. Your finance needs to be part of your overall […]
