Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly handed over control of their digital assets. In this episode of The Business Behind Your Business, host […]
Why should you care about restructuring your business—especially when things seem to be going fine? Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Martin reveals why restructuring isn’t just a last resort—it’s a powerful tool for transforming challenges into competitive advantage. If […]
Work That’s Worth It: How Purpose Transforms Performance with Georgi Enthoven In a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, […]
Why understanding your customer’s values can unlock serious business growth Are you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing strategist and author Chris Peterson to explore a transformative idea: your customers’ personal values—specifically whether they lean conservative […]
Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with tax expert and financial educator Michelle Campbell about the hidden financial pitfalls entrepreneurs often face, and how a lack of financial understanding can quietly sabotage your business. Whether […]
Ready to sharpen your e-commerce strategy and stay ahead of the curve? In this episode, Matthew Stafford joins us to share real-world tips and forward-thinking advice to help business owners thrive in the ever-evolving world of online retail. With years of hands-on experience, Matthew offers a clear perspective on what it really takes to succeed […]
What happens when you stop following the rules—and start following your passion? In this inspiring and insightful episode, Stephen Ridley shares how he built a globally recognized music brand, grew an online academy that now teaches over 1.2 million students, and turned personal passion into a thriving, purpose-driven business. Whether you’re an entrepreneur or creative […]
Negotiation is more than winning—it’s about creating value for both sides. Many business owners struggle with negotiations, relying on outdated strategies that often lead to conflict or lost opportunities. Whether you’re dealing with vendors, partners, or internal stakeholders, your ability to negotiate directly affects your bottom line and professional confidence. In this episode, you’ll learn […]
If you’re a small or medium-sized business owner, this episode could save you from costly legal missteps that threaten your business’s growth—or even its survival. Legal expert Matthew Fornaro joins the podcast to highlight the essential contracts and legal strategies that many entrepreneurs overlook in their rush to launch or scale. Whether you’re just starting out or […]
If you think pay is just about numbers, think again. In today’s talent-short market, the way you compensate your people could be the reason they leave—or why they stay and thrive. In this episode, Trudy MacDonald, award-winning business leader and Managing Director of TalentCode HR, pulls back the curtain on remuneration. She explains why most […]
In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist, to explore what it takes to thrive in an era of constant transformation. Whether you’re a start-up founder or an established business leader, this […]
If you’re a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the “hub and spoke” model—a common but problematic setup where every decision, task, and communication flows through you, the owner. While this might seem manageable in […]
As a business owner, you may feel you are too busy to read. Or perhaps you think your business is on track – what’s reading going to do? One of the best pieces of advice I received in my early years as an accountant and before starting my own business, was to read regularly. In […]
Welcome to The Business Behind Your Business podcast, conversations to help your business grow and thrive. It’s like having your own board of expert advisors in your pocket. The Business Behind Your Business team of expert advisors will take a deep dive into the problems faced by business owners everywhere. Just like successful athletes and […]
Are you ready to grasp new opportunities? People are starting to think more about how they can improve the ways that they run their business or look for new business opportunities to grow their profits, to grow their income. There is a lot of talk in the business community from people wanting to start or […]
The best business resources are here, at your fingertips. We’ve released podcasts on many issues facing business owners. Here is your one-stop shop for all of the resources mentioned in the podcasts, and organised under topics to make them easy to find.
You don’t need a lot of gear to get started. That’s one of the great things about podcasts. We like to keep it simple and make it as easy as possible for our presenters and guests. We enjoy the interaction of being face to face.
We’ve summarised some key points from our cyber security podcasts: Is your business appropriately protected from cyber crime? Do you have specific cyber insurance coverage? What happens if there’s a cyber attack and I have to make a claim? What’s the process? When it comes to cyber security, the weakest link is the user – the actual human being behind the computer.
Technology is wonderful for business. It helps you deliver a more efficient, consistent and effective outcome. But we can also fall into the trap of spending money on software and technology that we don’t really need. You’re in business to make a profit. And you should use technology to help you increase profit.
Welcome to The Business Behind Your Business podcast – conversations to help your business grow and thrive. It’s like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems, and solutions for issues faced by […]
When business goals are not being achieved, it generally means that there are two or three key issues that haven’t been solved satisfactorily. Long term solutions are required to prevent the business owner from ‘putting out the same fires’ over and over again. It’s accepted that every business will have a dozen or more issues, […]
Why did you go into business anyway? Freedom? Lifestyle? Wealth? Those are some of the most common reasons why people start up their own business. But to gain these benefits, you need to extract wealth from your business throughout the life of your business. The day will come when you are no longer in business. […]
Paul Cripps, founder of PK People Solutions discusses how there is often more than one aspect to a business human resources issues, and how an “advisor team” approach can deliver more effective outcomes in terms of employee motivation, effectiveness and profitability. Paul Cripps provides operational and strategic HR solutions in collaboration with business leaders and […]
Why do finance applications get rejected? Why won’t my bank lend to me? How can a broker help me find the right type and source of finance for me? Jason Smith, from Capital Plus Finance, answers these questions and more. What does a business need to do to prepare for a finance application and what […]
Understanding your rights and obligations and making sure you have essential legal agreements in place is crucial for every business. Start off on the right track when your relationships with business partners are still in the honeymoon phase. Law ultimately is about relationships. It’s about managing relationships between people. Philip van den Heever from Frank […]
In this episode we’re grateful to be able to share with you an interview from Alive 90.5’s Grow the Business – People Edition. Paul Sweeney is talking with Alive 90.5 hosts Paul Cripps and Kylie Thomas about 4 key areas to managing your business through and beyond the current crisis. These four areas as being key to managing […]
Why do business owners feel stuck, and fail in achieving their personal and business goals? In this episode, Harry Nathoo from Keystone Business Advisory explains how a mindset of resilience can help you the business owner to not only survive, but thrive as we navigate through this crisis and beyond. Harry Nathoo has a proven […]
What are the common IT requirements for any business ? How you can avoid costly mistakes with your purchasing? Computers and Information Technology have become essential for businesses. A new computer, usually on sale, is often one of the first purchases made for a new business. However, there is a danger that on-sale and free […]
There are some very common tell-tale signs of when a business is under financial distress and heading for trouble. As a business owner there are some key aspects to running your business that you must proactively manage. Bruce Gleeson from Jones Partners explains why managing cash flow and your compliance obligations are fundamental in avoiding […]
It can be easy to stay motivated when your business is going well – but what about when things are hard? What do you do to keep yourself on track and maintain that passion for your business? Raj Nathoo, from Keystone Business Advisory, suggests we need to do two things. Firstly, he suggests we need […]
When we start a business, we do so because we want freedom. Then we become slaves to that business, and unless we grow by using scale to grow our business, we are not going to enjoy the freedom we want. Jim Mills, Financial Advisor with Merit Planning Hills, discusses this dilemma that faces most business owners. If […]
Our guest speaker, Harry Nathoo from Keystone Business Advisory, explores the topic of making great sales in difficult, changing times. Some key areas include: developing an overall strategy for marketing and sales targeting your sales efforts to make the most out of the marketing budgets of small businesses the importance of training sales staff No […]
Sandra Zalud, from Liberty Network Services, discusses the ways that businesses can use business loans. While funding is always an issue when starting a business, a business loan isn’t available until a business has been trading profitably for 2 or more years. There are many other ways that a business loan can be used. For […]
Cloud solutions aren’t just for large businesses. Small businesses can also benefit from using tools that are cloud-based. Having data in the cloud allows users to access information quickly, which enables small businesses to make decisions and react to change effectively. Luke Iacovelli, from UNITECH Solutions, discusses the importance of having your business IT in […]
You may be an expert in your business – but do you know much about protecting your business? How about risk management? Most business owners don’t know very much about insurance and they don’t understand exactly what insurances they will need. Dave Ferris, from DavelCorp Insurance Brokers, discusses why it’s so important for business owners […]
What kind of funding does your business need? What do you need to do before you seek funding? What are the steps involved in preparing and submitting your finance application? Are there alternatives to borrowing? Jason Smith, from Capital Plus Finance, discusses these issues and more. Your finance needs to be part of your overall […]
