If you’ve ever felt like your marketing efforts aren’t delivering the results you expected—or worse, feel like you’re just wasting money—this episode is a must-listen. Marketing expert Karim El Gabaili joins host Paul Sweeney to break down why so many marketing strategies fail and what businesses can do to build a marketing engine that actually works. […]
Feeling stuck in the cycle of micromanagement? Wondering why your team isn’t performing the way you’d hoped—despite all your oversight? This episode is for you. Join us as we uncover the real reasons micromanagement persists in businesses and why it’s not a leadership flaw—but a structural one. In this conversation with Garrett Delph, founder of Clarity Ops, […]
Are you feeling overwhelmed in your business—wearing all the hats, constantly putting out fires, and wondering if you’ll ever get the freedom you set out to create when you first started? Well this episode is for you. Whether you’re early in your entrepreneurial journey or running a growing business that’s starting to outgrow you, this […]
Feeling overwhelmed by all the hype around artificial intelligence? Not sure how it fits into your small business—or if it even should? This episode is your starting point. Join us for a practical and myth-busting conversation with AI entrepreneur and Anabots AI co-founder Josh Thomas, who breaks down how small and medium-sized business owners can […]
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of ‘The Business Behind Your Business,’ we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth. Some of the strategies include: Assess Current Expenses Negotiate with Suppliers Optimize Operational Efficiency […]
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses. From legal compliance and […]
In this episode of “The Business Behind Your Business,” host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving “Better Business Profits than 70% of Your Competition”? Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the […]
Are you a small business owner over 50 wondering how to exit your business or pass it on to the next generation? Or maybe you’re part of the younger workforce looking to understand how you can step into ownership without massive upfront costs? In this episode, we dive into one of the most critical challenges […]
In this episode of “The Business Behind Your Business,” we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but many business owners often overlook the need to stay on top of their financial data. We highlight […]
Are you struggling to make your business stand out online? Not sure how to connect with your audience in a way that builds trust and drives results? In this episode, we dive into a powerful marketing tool that’s often underutilized—storytelling through video. Whether you’re camera-shy or already dabbling in content creation, this conversation will help […]
Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales? Or do any of these concerns around business taxes sound familiar? Scrambling to find the cash to make your tax payments Withholding spending […]
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and […]
The Melissa Caddick Ponzi scheme rocked the investment world when it came to light a couple of years ago. Unfortunately, this kind of fraudulent behaviour is nothing new or unusual and we all need to guard against it. Our special guest, Bruce Gleeson (Jones Partners), is the liquidator for Melissa Caddick and has been very […]
If you have a business in Australia, you may have noticed that lately the Australian Tax Office (ATO) is putting a lot of effort into recovering debt from businesses. This is because over the last few years, debt collection had been halted due to Covid and its many issues like lockdowns. We are joined by […]
The end of the financial year is swiftly approaching – so what does that mean for you as a business owner? What activities do you need to do to set your business up for the best start in the new financial year? There are two types of essential business planning that you should be doing […]
We are joined by our special guest, The Honourable Bruce Billson, the Australian Small Business and Family Enterprise Ombudsman (ASBFEO). Bruce explains the role of ASBFEO and the different programs and services available to assist small businesses. Helping small businesses with dispute resolution A policy and advocacy space to help small businesses deal with governments […]
As a small business owner, have you ever thought about doing business with large companies and decided it was never going to happen because it was just ‘too hard’ or the differences between your business and theirs were just too great? Find out how to successfully bridge the gap between small businesses and larger businesses. […]
We are joined by Anna Ruth from Freedom for Humanity for an eye-opening chat about modern slavery. Freedom for Humanity is an organisation committed to creating a world where human rights are upheld, and all individuals can flourish and thrive. In this conversation we delve into Anna’s profound insights, her passion for human rights, and […]
More conversations to help your business grow and thrive We hosted The Business Behind Your Business Meet Up – a fun celebration for our podcast community. All of our podcast guests and listeners have been a special part of our podcast and we wanted to say thank you, plus hear from everyone about their business […]
One of the biggest issues for business owners is managing cash flow. Healthy cash flow is crucial for the success of any business. Cash flow is a term that is often confused with profit. Business owners often say, “My business is busy and profitable, so why don’t I have any money in the bank?” Find […]
We hosted The Business Behind Your Business Meet Up – a fun celebration for our podcast community. All of our podcast guests and listeners have been a special part of our podcast and we wanted to say thank you, plus hear from everyone about their business journeys. It was a great opportunity to network and […]
Business owners – here’s an important question to ask yourselves, “Do my customers actually know what I do for them?” We are joined again by Nathan Williams (Customer Return) to look at this crucial issue – and how the use of storytelling can help bridge the gap in understanding and build your relationship. You can […]
Knowing your business and providing amazing products or services is only part of running a successful venture. Another crucial aspect of business success is building positive relationships. From fostering business-to-business ties, to encouraging return customers, to keeping fantastic staff – how you manage relationships is integral to your business. We are joined by Jason Owen, […]
Events have long been a go-to strategy for businesses aiming to showcase their products or services. However, it’s not uncommon for these efforts to fall flat despite the considerable investments of time, effort, and money. In this episode we address the questions of: How can we turn the tide and make our events successful? How […]
In general, small businesses are not healthy. Here are some alarming statistics – Australian Small Business and Family Enterprises Ombudsman (ASBFEO) has found that 49% of small business owners make less than average wages, and two out of 5 micro and small businesses are not profitable. Interestingly, there are also businesses who are thriving in […]
What can you do to give yourself the best chance of success in your business? Following on from our last episode on business health checks, Paul Sweeney shares the 7 steps you need to take to create some positive changes in your business. What kinds of outcomes can you expect? Your business will be more […]
One of the accepted risks of running a business is being audited by the tax department. Nowadays, there are multiple government agencies that you and your business may need to deal with, apart from just the Australian Tax Office and possible income tax audits. With increased data sharing between government organisations, it has become much […]
What do you need to consider when choosing an accountant for your business? It’s an important decision – getting the right accountant for your needs can help you build a profitable and healthy business. Here are some key factors to consider: What services does your business need? What are your values? What are the qualifications […]
The 2023 calendar year has drawn to a close. For many, it was still a year of hangover effects from covid and poorer economic conditions. For many others, it was a year of substantial growth and increased profits. So what set those businesses apart? In this episode, our host Paul Sweeney reflects on some of […]
The Business Behind Your Business has had some incredible guests over the past year. I have been lucky enough to interview people from many different industries and share their stories and insights with our podcast audience.
What are your business and personal goals for the year? What plans have you made? How will you implement these plans? How will you assess if your goals are being met? If these questions leave you feeling overwhelmed, never fear! It’s NEVER too late to make a business plan. Find out the benefits of making […]
If you watched our last episode, you will have learned that it is never too late to make a business plan. In this episode, we look at some of the common mistakes business owners make when creating and using business plans. So look out for these 5 common business plan fails: Not actually making a […]
In this episode we’ll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial planning and decision-making. Understanding Three-Way Forecasting: What exactly is Three-Way Forecasting? We break down this concept into digestible pieces, explaining how it integrates income statements, balance sheets, and cash flow statements. Learn why this […]
Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high. Or perhaps you have some amazing employees and you want to learn more about how to retain them? We are joined by Paul Cripps from PK People […]
As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it’s important to recognise when there are better solutions. We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, […]
There’s so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear. Today we’re joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strategies to help guide businesses during difficult times. Jim looks at some of the […]
