Podcast

110 – The Journey From Corporate to Small Business

February 14, 2023

Are you feeling stuck in the day to day routines of your corporate job? Have you ever dreamed of running your own business? You are not alone! Many people take the plunge into the SME waters – but is it worth it? And is it the right decision for you? If you are thinking about […]

109 – Starting a New Year

February 09, 2023

Paul Sweeney, the host of The Business Behind Your Business, is back and ready for another exciting year of delving into the world of small business. We are settling into 2023 now with the Australian summer holidays fading into memory and busy routines returning. We are also seeing a push from many businesses to have […]

108 – Why Do We Make a Podcast for Small Business?

December 20, 2022

Maybe you’ve been wondering how this podcast came about? A bunch of factors coming together resulted in Paul Sweeney wanting to create a podcast focused on helping small business owners. First of all, Paul comes from a small town where he saw first hand the implications of local businesses succeeding or failing. Success of failure […]

107 – Stopping Zombie Spending

December 13, 2022

Are you guilty of mindless spending at work? Maybe you have cash leaking from your business and you don’t even realise it! Paul Sweeney (Pretium Solutions) explores some of the most common areas where money is wasted: Unused or under-used subscriptions Unnecessary licences Old subscriptions from past employees Automatic renewals These areas are often overlooked […]

106 – How Standard Operating Procedures Can Simplify Your Business

December 09, 2022

Standard operating procedures (or SOPs) are about making things simpler at work and saving time. The work day is full of so many tasks and it makes sense to keep things as easy as possible. SOPs help you organise and streamline your activities to make the best use of your time. This is especially important […]

105 – When Accuracy is Required

November 30, 2022

We assume accuracy is beneficial all of the time, but perhaps not always necessary. You can think of situations where accuracy might be sacrificed for speed perhaps, creativity, or just to get the ball moving on a project. Remember the saying by Catherine Carrigan, ‘Perfect is the enemy of done.’ But when is accuracy essential in business? Accuracy […]

104 – Why Cash Flow is King

November 24, 2022

Running a successful business is all about the profit, right? While being profitable is the ultimate goal of a business, one of the most important factors (and one of the biggest pain points) is management of cash flow. So what can you do to improve your cash flow? Paul Sweeney from Pretium Solutions explores some […]

103 – Managing Stress as a Business Owner

November 16, 2022

Running your own business is amazing, right? The freedom, the power, the money – more like, the STRESS! Stress is something that everyone experiences, but for small business owners, it can feel extreme as you try to grapple with every problem imaginable and find solutions to please everyone. It’s an uphill battle that can leave […]

102 – Practical Sales

November 08, 2022

Sales is commonly listed as a problem area for businesses. But where to begin with fixing things? What can you do to improve your sales? Nathan Williams, founder of Customer Return, joins us to look at some of the biggest sales issues faced by businesses including: Developing the right pitch Creating a sales process that […]

101 – Data Security & the Optus Breach

November 01, 2022

It’s something that all businesses (and individuals) dread – a data breach. We all know by now how important it is to protect our data. But despite the tools and education available, these data breaches still happen. And sometimes, like the recent Optus breach, they are massive. This incident has led to many important questions […]

100 – Best Business Advice for Our 100th Episode!

October 25, 2022

As part of our celebration of our 100th episode, we asked our listeners what topic they would like covered. The consensus was to do a compilation of the best business advice from listeners. So that is what you will find in this jam-packed episode! We heard from business owners and professionals about the strategies that […]

99 – Delegation Done Correctly

October 19, 2022

Delegation can be a great tool for business owners to use – but only if used correctly! Otherwise, employees can feel resentful (“I’m getting the jobs no one else wants!”) or overwhelmed (“This isn’t my job, why am I doing it? I have no idea what to do!”) Raj Nathoo from Keystone Active Learning shares […]

204 – The Biggest Payday You’re Not Ready For: How to Prepare Your Business for Sale

If you’re a business owner, one day you will exit your business — whether by choice or circumstance. But here’s the uncomfortable truth: most business owners are not ready when that moment arrives. And that lack of preparation could cost you the biggest payday of your life. In this episode, host Paul Sweeney is joined by investment […]

205 – From Invisible to In-Demand: How to Make Your Business Impossible to Ignore

If you’ve ever felt frustrated because you know your business offers something incredible—but the world isn’t noticing—this episode is for you. Many business owners excel at creating a great product or delivering exceptional service, yet struggle to get seen, recognised, and paid what they’re worth. In this conversation, Joel Pilger reveals how he went from running a […]

206 – Global Opportunities: How to Sell to the US Federal Government From Anywhere

If you’ve ever assumed that American government contracts are only for big companies—or only for businesses based in the United States—this episode will change everything you think you know. In this eye-opening conversation, you’ll learn how your business, no matter where it operates in the world, can tap into one of the largest and most […]

207 – Scaling Without Compromise: How PLNT Burger Grows With Purpose

If you’ve ever wondered whether it’s truly possible to grow and scale a business without compromising on the values it was founded on, this episode will give you the blueprint. In today’s conversation, you’ll learn how PLNT Burger has expanded rapidly in a highly competitive industry—while staying firmly rooted in its purpose of creating joyful, […]

208 – Disruption by Design: How to Stop Tech Projects from Failing

If you’ve ever wondered why digital transformation projects fail or felt unsure about what “disruption” actually means, this episode brings much-needed clarity. You’ll learn the difference between digitalisation, transformation, and disruption — and how each impacts your business differently. Host Paul Sweeney is joined by Juan Jose “J.J.” de la Torre, CEO of Raven and […]

209 – From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth

Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck — yet that’s exactly where many end up. This episode is a must-listen for any entrepreneur who feels time-poor, overworked, or guilty about trading family moments for business growth. You’ll learn how to reclaim 10–20 hours […]

210 – Franchising Without Losing Your Heart: How to Scale a Values-Led Business

What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Nuttha Goutier, founder of Sabai Thai Spa, to explore how small business owners can scale, franchise, and systemise without sacrificing values, culture, or authenticity. […]

211 – Thinking About a Private Equity Exit? Avoid These Costly Founder Mistakes

If you’re a business owner thinking about private equity, growth, or an eventual exit, this episode could save you years of stress — and potentially millions of dollars. Most founders only learn how private equity really works after they’ve signed a term sheet, when it’s often too late to negotiate from a position of strength. Paul Sweeney is […]

212 – If I Gave You $250,000, Would Your Business Waste It?

What would actually happen if you injected $250,000 into your business tomorrow—would it create real value, or disappear into unfocused spending? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rodrigo Rodriguez-Novás to tackle one of the most common (and costly) challenges facing founders and business owners: the gap between big […]

213 – Why Most Professionals Get the Jump to Business Ownership Wrong

Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life? In this episode of The Business Behind Your Business, Paul Sweeney is joined by Billy Keels, former corporate executive turned entrepreneur, to explore a smarter path to generational wealth. If you’re a high‑performing professional who feels stuck on the […]

214 – The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions

In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Paul Goldman, Founder and CEO of Muserk, to explore how hidden value […]

215 – The Money Is in the Mailbox: How to Actually Win Business on LinkedIn

Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply doesn’t work. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by LinkedIn expert John Nemo to challenge that belief and reveal how LinkedIn can […]

216 – Women, Wealth & Wellness: Redefining What True Wealth Really Means

What does true wealth really mean — and who gets to define it? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Nancy Griffin, founder of Women, Worth & Wellness, for a powerful conversation that challenges traditional ideas about money, success, and legacy. If you’re a business owner, leader, or entrepreneur — particularly […]

217 – Going Global: Smart International Patent Strategies

If you’ve built a great product or developed a powerful idea and are thinking about taking it global, one critical question quickly arises: how do you protect your intellectual property internationally without burning through your cash? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with experienced patent attorney Austin Bonderer to […]

218 – Losing 30% of Your Traffic? How AI Search Is Reshaping E‑Commerce

What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappearing? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with e‑commerce growth expert Matthew Stafford to unpack one of the biggest shifts business owners are facing right […]

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