Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses. From legal compliance and […]
In this episode of “The Business Behind Your Business,” host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving “Better Business Profits than 70% of Your Competition”? Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the […]
Are you a small business owner over 50 wondering how to exit your business or pass it on to the next generation? Or maybe you’re part of the younger workforce looking to understand how you can step into ownership without massive upfront costs? In this episode, we dive into one of the most critical challenges […]
In this episode of “The Business Behind Your Business,” we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but many business owners often overlook the need to stay on top of their financial data. We highlight […]
Are you struggling to make your business stand out online? Not sure how to connect with your audience in a way that builds trust and drives results? In this episode, we dive into a powerful marketing tool that’s often underutilized—storytelling through video. Whether you’re camera-shy or already dabbling in content creation, this conversation will help […]
Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales? Or do any of these concerns around business taxes sound familiar? Scrambling to find the cash to make your tax payments Withholding spending […]
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and […]
There’s so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear. Today we’re joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strategies to help guide businesses during difficult times. Jim looks at some of the […]
As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it’s important to recognise when there are better solutions. We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, […]
Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high. Or perhaps you have some amazing employees and you want to learn more about how to retain them? We are joined by Paul Cripps from PK People […]
In this episode we’ll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial planning and decision-making. Understanding Three-Way Forecasting: What exactly is Three-Way Forecasting? We break down this concept into digestible pieces, explaining how it integrates income statements, balance sheets, and cash flow statements. Learn why this […]
If you watched our last episode, you will have learned that it is never too late to make a business plan. In this episode, we look at some of the common mistakes business owners make when creating and using business plans. So look out for these 5 common business plan fails: Not actually making a […]
Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you’re pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn […]
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore […]
If you’ve ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight […]
Are you feeling stuck in your business—like you’re pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 […]
The Business Behind Your Business: Why Your Support Matters Running a business is rewarding—but it’s not easy. Small and medium businesses make up 98% of all Australian enterprises, contribute over $438 billion to the economy, and employ nearly half the workforce. Yet too often, business owners are left to figure things out on their own, […]
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across […]
What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the […]
Can you really be a great entrepreneur and a present parent at the same time? In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship […]
Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rob Ferguson, seasoned CEO, trusted advisor, and founder of Ferguson Alliance, to unpack […]
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to […]
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at […]
Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit strategist and founder of Assets to Exits. Stephanie explains why every business owner, regardless of size or stage, needs to think about an […]
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth? In this episode of The Business Behind Your Business, Paul Sweeney sits […]
In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: connecting with people. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with TEDx speaker, author, and social media strategist Robin Nathaniel to explore how […]
Building a business that lasts isn’t about luck, start-up capital, or chasing every new trend—it’s about discipline, structure, and creating harmony between your work and personal life. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with serial entrepreneur Lance Cayko, co-founder of F9 Productions and host of the Inside the Firm podcast. […]
If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs. Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract […]
Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Al Kushner—LinkedIn strategist, keynote speaker, and author of The AI LinkedIn Advantage—to uncover how business owners can use LinkedIn and […]
What if your business was built to outlast you? In this inspiring episode, Dave Munson, founder of Saddleback Leather Company, shares how he turned a simple idea for a long-lasting leather bag into a global brand known for its craftsmanship, purpose, and impact. Listeners will learn how to create a purpose-driven business that combines quality, sustainability, and […]
If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. […]
What if your business could run smoothly—even grow—without you being the one to make every decision, solve every problem, or put out every fire? It’s not a fantasy. It’s completely possible. In this episode of The Business Behind Your Business, host Paul Sweeney chats with Ryan Cassin, founder of Superpowers HQ, about how entrepreneurs can finally […]
What does it take to reach 200 episodes of a business podcast? Not just time, but a relentless commitment to sharing real stories, practical advice, and the kind of support that can change the course of a business owner’s life. When I first pressed record, I wasn’t thinking about milestones. I was thinking about the business owner sitting alone at their desk, searching for answers, wondering if anyone truly understood their challenges. Today, as we mark our 200th episode, I am reminded that every conversation, every guest, and every listener has helped build something far greater than a podcast.
If you’ve ever wondered how to scale your business from a solo operation to a multimillion-dollar enterprise — without outside investors — this episode is for you. Bryan Clayton, CEO and co-founder of GreenPal, joins host Paul Sweeney to share his journey from mowing lawns to building a $30 million tech company serving over 300,000 […]
Running a business becomes overwhelming when your data, systems, and processes slip into chaos—making it harder to make smart decisions, stay profitable, and plan for the future. In this episode, you’ll learn exactly how to clean up your business data, streamline your systems, and set up a structure that gives you clarity, confidence, and control. […]
Running a business often comes with the constant pressure to reduce expenses and improve profit. But what if cost cutting alone isn’t the right answer? What if the real opportunity lies in rethinking how you resource, structure, and invest in your business rather than simply slashing spending? In this episode, host Paul Sweeney sits down with entrepreneur […]
