In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore […]
Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you’re pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn […]
In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you’re overwhelmed by automation tools or worried about […]
If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this episode is for you. Host Paul Sweeney welcomes experts Josh Davis and Greg Prosmushkin to explore the power of Neuro-Linguistic Programming (NLP) and how small and medium-sized business owners can use it to become more […]
How to Lead with Happiness, Hope, and Human Connection—Even in Tough Times If you’re a small or medium business owner struggling with team morale, leadership challenges, or just the daily grind of running a business, this episode is for you. In this inspiring conversation, Dr Calvin Lawrence Jr—a seasoned educator, leadership expert, and author of The […]
Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly handed over control of their digital assets. In this episode of The Business Behind Your Business, host […]
Why should you care about restructuring your business—especially when things seem to be going fine? Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Martin reveals why restructuring isn’t just a last resort—it’s a powerful tool for transforming challenges into competitive advantage. If […]
Work That’s Worth It: How Purpose Transforms Performance with Georgi Enthoven In a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, […]
Why understanding your customer’s values can unlock serious business growth Are you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing strategist and author Chris Peterson to explore a transformative idea: your customers’ personal values—specifically whether they lean conservative […]
Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with tax expert and financial educator Michelle Campbell about the hidden financial pitfalls entrepreneurs often face, and how a lack of financial understanding can quietly sabotage your business. Whether […]
Ready to sharpen your e-commerce strategy and stay ahead of the curve? In this episode, Matthew Stafford joins us to share real-world tips and forward-thinking advice to help business owners thrive in the ever-evolving world of online retail. With years of hands-on experience, Matthew offers a clear perspective on what it really takes to succeed […]
What happens when you stop following the rules—and start following your passion? In this inspiring and insightful episode, Stephen Ridley shares how he built a globally recognized music brand, grew an online academy that now teaches over 1.2 million students, and turned personal passion into a thriving, purpose-driven business. Whether you’re an entrepreneur or creative […]
What’s the point of a business plan? My business is already up and running. Are business plans and goals the same thing? What do you need to include in your business plan? Are there any tools to help me create a business plan? Paul Sweeney, from Pretium Solutions (Chartered Accountant & Business Advisory) discusses why […]
Personal Goals play a valuable part in defining your business goals and the specific actions you need to take. A major cause of stress and anxiety for business owners is the failure of their business to enable their personal goals to be met. In this episode we explore why personal goals are very important in […]
It’s important to have contingency plans as part of your risk management strategy. What plans do you have in place, right now, to deal with scenarios where your business isn’t able to function for a period of time? From there, it is then essential to think about how your insurance can help you make these […]
We are hearing from business owners about opportunities that now exist. Many are planning on how they will capitalise on these opportunities. “Creating opportunity is about more than just thriving in an unstable, sometimes scary world. It’s about becoming the best version of yourself, and creating the life where you have all the opportunities you […]
Rita Morar from Keystone Business Advisory explains the five pillars of success. In Part 1 of this two part discussion Rita discusses the first and most important pillar of success which is our primary motivation. A foundation of success is to identify and utilize your primary motivators. Find out how understanding your primary motivators can […]
Rita Morar from Keystone Business Advisory provides Part 2 of our discussion of the five pillars of success. In Part 1 (Last Episode) we dived deeply into this discussion of what is a primary motivator and why people need to understand what motivates them to have a really successful personal life and business life. In […]
Employers now have a new issue that has come to the forefront that’s to do with a case concerning casual employment, and it has the potential to significantly change the way that employers look at casual employment. Before we actually look at this issue, it’s important to understand what is meant by casual employment and […]
Jason Smith, from Capital Plus Finance, shares his lessons learned from creating and successfully selling his business Cash Flow Advantage. Jason didn’t start his business with a plan of selling. But the decisions he made and the systems he implemented transformed his business into a profitable business that ran independently of him. When the time […]
Every business has risks. Identifying the cost to your business from losing one of your key people is the first step in protecting your business from loss. Jim Mills from Merit Wealth identifies the major risks to your business from losing a key person. How do you identify the impact? How do you create a […]
When processes and procedures aren’t documented… A customer’s issue may be handled incorrectly Customer service won’t meet customer expectations Errors will be made How much time is wasted by other employees learning how to do someone else’s job (badly) on the fly? How much of their own work do they not get done while they […]
Sandra Zalud shares some of the lessons learned from her experience of starting a business and provides some key advice for anyone getting started in business. Even with 25 years’ experience with lending and assisting a mortgage broker, there were lessons to be learnt when Sandra started her own mortgage broking business. Resources mentioned in […]
What are the traps businesses fall into with digital marketing? Where does your website fit in with your marketing strategy? Claire Wendell from Click Click Media discusses the problems many businesses face when trying to get started with digital marketing. Claire states, “You really want to try with your online marketing to showcase who you […]
With the end of Jobkeeper approaching in March for those businesses still meeting eligibility criteria, and other tax concessions being phased out, business owners need to look beyond March. The COVID-19 crisis has provided some indirect beneficial outcomes. It has in many ways been a catalyst for businesses to closely examine how they operate, who […]
When it comes to cyber security, the weakest link is the user – the actual human being behind the computer. You could have the best systems in the world doing what they do best, but if someone clicks on something or does something at a user level, then you can potentially compromise a lot of […]
In this episode, we’re going to delve into some of the practical steps that you can take to reduce your exposure to cyber crime. Luke Iacovelli (UNITECH Solutions) returns to help your business identify some of the practical steps you can take to reduce your cyber security risk and exposure. Many businesses are experiencing the […]
Is your business appropriately protected from cyber crime? Do you have specific cyber insurance coverage? Many small and medium businesses don’t understand the issues involved and are at risk of costly cyber attacks. In the past, it was the mega companies that were being hacked and they had teams of cyber loss control staff trying […]
PART 2 of our look at cyber security and the insurance you need to protect your business. In this episode, we look at what happens if there’s a cyber attack and I have to make a claim? What’s the process? Join Dave Ferris (Davelcorp Insurance Brokers) and Luke Iacovelli (UNITECH Solutions) as they dive into […]
Have you thought about trying networking but not sure where to start? Maybe you’re not sure what you’ll get out of it or if it will be worthwhile? Sandra Zalud from Liberty Network Services shares her experiences with business networking as a small business owner. Sandra found one important benefit that she received from business […]
Are you struggling to engage your employees who are working from home? Do you want better ways to support your remote team? Find out more about emotional intelligence and how a greater understanding of this skill can affect your business and help you all work as a cohesive team. Managing remote workforces has its challenges. […]
What is unfair dismissal? Who can apply for it? How does the Commission consider cases before it? For many employers, unfair dismissal can be a roadblock that prevents them from hiring because they don’t have a good understanding of unfair dismissal and it’s associated risks. It’s useful for businesses to understand which employees can apply […]
The Australian economy’s recovery from COVID-19 is well underway. The Federal Budget is focused on securing Australia’s recovery and rebuilding. It is a plan to invest rather than reform. Many have argued that it is a bland budget, missing the opportunity to deliver more tax cuts to help business owners. So how do the measures […]
Tax planning is a legitimate strategy all business owners can take advantage of to minimise tax. Tax planning is not just for big business. Every business can take advantage of some simple strategies to reduce tax this financial year. Paul Sweeney, Chartered Accountant and Registered Tax Agent, explains some simple strategies to reduce tax this […]
What is RegTech? How does it affect my business? What should I be doing? According to Deloitte, “RegTech (Regulatory Technology) is more than a buzzword, it is a very real movement that is already having an impact on regulatory compliance.” Deborah Young, CEO of the RegTech Association explains what RegTech is, and how RegTech is […]
Landing pages are often dismissed as a cheap alternative to websites. Phil Wendell from Click Click Media explains how every business can use landing pages as part of their marketing strategy to target new customers. By using landing pages, you can quickly and easily test your market and get feedback. How much did I invest […]
