If you’ve ever felt like your advertising is a gamble — spending money without knowing what’s going to work — this episode will change the way you think about marketing. In this conversation, Paul sits down with Skip Wilson to show how business owners can move away from guesswork and start using data to make better, […]
If you’ve ever felt like your team culture is “off” or that you’re carrying too much of the load as a business owner, this episode will give you a practical, grounded way to fix it. In this conversation, Paul sits down with Lisa Even to break down how culture is always happening (whether you’re managing […]
If you’ve ever struggled to attract the right clients—or found yourself wasting time on enquiries that go nowhere—this episode is for you. In this conversation with documentary filmmaker and storyteller Chris Baron, you’ll learn how to use storytelling as a practical business tool to connect with better-fit customers, communicate your value clearly, and stand out in an […]
Most business owners know they should have a plan—but too often, that plan ends up as a long document that’s created once and never used again. In this episode, Paul Sweeney breaks down why traditional business plans fail and what small business owners actually need instead. Drawing on 30 years of real-world experience, he shares […]
Marketing often feels overwhelming for business owners — a constant cycle of trying new tactics, getting inconsistent results, and questioning what actually works. In this episode, Paul Sweeney sits down with Kae Wagner to cut through the noise and get back to what truly drives effective marketing. You’ll learn how to simplify your marketing approach […]
If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next sale, this episode will change how you think about growth. In this conversation, Paul Sweeney sits down with Steven Gringlas, Founder and CEO of Picos Media, to unpack why email marketing is still […]
If you’re a B2B business owner who relies heavily on referrals and finds yourself stuck in unpredictable cycles of feast and famine, this episode is for you. In this conversation, Paul Sweeney is joined by LinkedIn growth expert Colin Gallagher to unpack why referral-based growth so often leads to stalled pipelines, burnout, and scope creep […]
Most business owners are told that property and passive investments are the safest way to build wealth. But what if buying the right business — structured and funded properly — could deliver stronger returns, faster cash flow, and greater control? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by commercial finance expert […]
Many business owners believe their biggest challenges are rising costs, staffing issues, or external market pressures. But what if the real threat to profit, growth, and freedom is something far less visible? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with fractional COO and operations coach Forrest Derr to uncover […]
What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappearing? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with e‑commerce growth expert Matthew Stafford to unpack one of the biggest shifts business owners are facing right […]
If you’ve built a great product or developed a powerful idea and are thinking about taking it global, one critical question quickly arises: how do you protect your intellectual property internationally without burning through your cash? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with experienced patent attorney Austin Bonderer to […]
What does true wealth really mean — and who gets to define it? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Nancy Griffin, founder of Women, Worth & Wellness, for a powerful conversation that challenges traditional ideas about money, success, and legacy. If you’re a business owner, leader, or entrepreneur — particularly […]
Personal Goals play a valuable part in defining your business goals and the specific actions you need to take. A major cause of stress and anxiety for business owners is the failure of their business to enable their personal goals to be met. In this episode we explore why personal goals are very important in […]
It’s important to have contingency plans as part of your risk management strategy. What plans do you have in place, right now, to deal with scenarios where your business isn’t able to function for a period of time? From there, it is then essential to think about how your insurance can help you make these […]
We are hearing from business owners about opportunities that now exist. Many are planning on how they will capitalise on these opportunities. “Creating opportunity is about more than just thriving in an unstable, sometimes scary world. It’s about becoming the best version of yourself, and creating the life where you have all the opportunities you […]
Rita Morar from Keystone Business Advisory explains the five pillars of success. In Part 1 of this two part discussion Rita discusses the first and most important pillar of success which is our primary motivation. A foundation of success is to identify and utilize your primary motivators. Find out how understanding your primary motivators can […]
Rita Morar from Keystone Business Advisory provides Part 2 of our discussion of the five pillars of success. In Part 1 (Last Episode) we dived deeply into this discussion of what is a primary motivator and why people need to understand what motivates them to have a really successful personal life and business life. In […]
Employers now have a new issue that has come to the forefront that’s to do with a case concerning casual employment, and it has the potential to significantly change the way that employers look at casual employment. Before we actually look at this issue, it’s important to understand what is meant by casual employment and […]
Jason Smith, from Capital Plus Finance, shares his lessons learned from creating and successfully selling his business Cash Flow Advantage. Jason didn’t start his business with a plan of selling. But the decisions he made and the systems he implemented transformed his business into a profitable business that ran independently of him. When the time […]
Every business has risks. Identifying the cost to your business from losing one of your key people is the first step in protecting your business from loss. Jim Mills from Merit Wealth identifies the major risks to your business from losing a key person. How do you identify the impact? How do you create a […]
When processes and procedures aren’t documented… A customer’s issue may be handled incorrectly Customer service won’t meet customer expectations Errors will be made How much time is wasted by other employees learning how to do someone else’s job (badly) on the fly? How much of their own work do they not get done while they […]
Sandra Zalud shares some of the lessons learned from her experience of starting a business and provides some key advice for anyone getting started in business. Even with 25 years’ experience with lending and assisting a mortgage broker, there were lessons to be learnt when Sandra started her own mortgage broking business. Resources mentioned in […]
What are the traps businesses fall into with digital marketing? Where does your website fit in with your marketing strategy? Claire Wendell from Click Click Media discusses the problems many businesses face when trying to get started with digital marketing. Claire states, “You really want to try with your online marketing to showcase who you […]
With the end of Jobkeeper approaching in March for those businesses still meeting eligibility criteria, and other tax concessions being phased out, business owners need to look beyond March. The COVID-19 crisis has provided some indirect beneficial outcomes. It has in many ways been a catalyst for businesses to closely examine how they operate, who […]
When it comes to cyber security, the weakest link is the user – the actual human being behind the computer. You could have the best systems in the world doing what they do best, but if someone clicks on something or does something at a user level, then you can potentially compromise a lot of […]
In this episode, we’re going to delve into some of the practical steps that you can take to reduce your exposure to cyber crime. Luke Iacovelli (UNITECH Solutions) returns to help your business identify some of the practical steps you can take to reduce your cyber security risk and exposure. Many businesses are experiencing the […]
Is your business appropriately protected from cyber crime? Do you have specific cyber insurance coverage? Many small and medium businesses don’t understand the issues involved and are at risk of costly cyber attacks. In the past, it was the mega companies that were being hacked and they had teams of cyber loss control staff trying […]
PART 2 of our look at cyber security and the insurance you need to protect your business. In this episode, we look at what happens if there’s a cyber attack and I have to make a claim? What’s the process? Join Dave Ferris (Davelcorp Insurance Brokers) and Luke Iacovelli (UNITECH Solutions) as they dive into […]
Have you thought about trying networking but not sure where to start? Maybe you’re not sure what you’ll get out of it or if it will be worthwhile? Sandra Zalud from Liberty Network Services shares her experiences with business networking as a small business owner. Sandra found one important benefit that she received from business […]
Are you struggling to engage your employees who are working from home? Do you want better ways to support your remote team? Find out more about emotional intelligence and how a greater understanding of this skill can affect your business and help you all work as a cohesive team. Managing remote workforces has its challenges. […]
What is unfair dismissal? Who can apply for it? How does the Commission consider cases before it? For many employers, unfair dismissal can be a roadblock that prevents them from hiring because they don’t have a good understanding of unfair dismissal and it’s associated risks. It’s useful for businesses to understand which employees can apply […]
The Australian economy’s recovery from COVID-19 is well underway. The Federal Budget is focused on securing Australia’s recovery and rebuilding. It is a plan to invest rather than reform. Many have argued that it is a bland budget, missing the opportunity to deliver more tax cuts to help business owners. So how do the measures […]
Tax planning is a legitimate strategy all business owners can take advantage of to minimise tax. Tax planning is not just for big business. Every business can take advantage of some simple strategies to reduce tax this financial year. Paul Sweeney, Chartered Accountant and Registered Tax Agent, explains some simple strategies to reduce tax this […]
What is RegTech? How does it affect my business? What should I be doing? According to Deloitte, “RegTech (Regulatory Technology) is more than a buzzword, it is a very real movement that is already having an impact on regulatory compliance.” Deborah Young, CEO of the RegTech Association explains what RegTech is, and how RegTech is […]
Landing pages are often dismissed as a cheap alternative to websites. Phil Wendell from Click Click Media explains how every business can use landing pages as part of their marketing strategy to target new customers. By using landing pages, you can quickly and easily test your market and get feedback. How much did I invest […]
When selecting a business structure for a small business, there is a cheap way and an expensive way. The cheap way is to do it right first time – by getting advice from an experienced professional. But the expensive way is commonly disguised as the ‘low-cost’ method. Make sure you consider the real costs of setting a […]
