Podcast

91 – Why You Should Automate Your Business Processes

August 03, 2022

Are you feeling time-poor in your business? Maybe you’re looking for ways to free up time in your busy days? Automation is the key! Learn how some simple strategies and tools can help you make better use of your time.  Your business will be more productive and efficient. Some of these time-saving strategies include: Develop […]

90 – Getting Your Start-Up Investment Ready

July 26, 2022

Are you ready to grow your start-up but not sure how to attract funding? It is important to have your business ready before you try to gain investors. Roshan Sidhu from Frank Law looks at some important things you need to do to make your business investment ready: Make sure your business structure, documentation and processes are […]

89 – Jiwa: How an ERP can help your business

July 19, 2022

Do you struggle to forecast the right amount of stock to order? Are your manual systems and processes letting you down? Find out how ERP (enterprise resource planning) software, like Jiwa, can help your business be successful. It combines inventory management, accounting and other tools in one complete package. Getting the right business tools can […]

88 – Maus: Tools to Accelerate Your Business Growth

July 13, 2022

Do you have trouble keeping track of what is going on in your business? Does the idea of business planning leave you feeling overwhelmed? Are you ready to grow your business, but not sure where to start? If any of this sounds familiar, maybe you need an ‘all-in-one’ business tool! Chris Palmer, from Maus Software, […]

87 – Take Control of Your Inventory with Unleashed

July 13, 2022

Do you have a business that buys and sells products? Or do you manufacture products to sell? Or, maybe you are looking at starting a business that will have stock? If your business has inventory, then you need a tool to help you manage your stock and grow your business. If you don’t already have […]

86 – How Knowledge Can Give You a Competitive Advantage

June 28, 2022

What can you do to gain a competitive advantage over other businesses? Raj Nathoo from Keystone Active Learning  discusses how business owners can use the knowledge within their business to its greatest capacity. Some important points that Raj discusses include the following: Identify training needs within your organisation Offer staff training – this helps keep […]

85 – Traps to Avoid this End of Financial Year

June 21, 2022

What traps do you need to avoid this end of financial year? What is the simple strategy behind tax planning? End of Financial Year (EOFY) activities should include, but not be limited to taxation planning. There are some traps that every business owner should avoid at this time of year. So what do you need […]

84 – Intellectual Property: What are your first steps when starting a business?

June 14, 2022

Intellectual property (IP) is frequently overlooked by businesses. But by looking at your IP issues early, when you are setting up your business, you are both protecting your business, as well as adding value to it. André Meyer, founder of Meyer West IP, joins us to take a closer look at intellectual property and the […]

83 – Why Every Business Needs an Exit Strategy

June 07, 2022

So you have just started your business –  why would you want to look at exit planning? Well, the more you focus on having a great exit plan, the more profitable and successful your business will be.  A good business plan is a long-term plan, with both a start and a finish. By planning your […]

82 – Scaling Your Start-Up for Success

May 31, 2022

What’s the difference between a ‘start-up’ and ‘starting a business’?  A start-up is all about scale, it’s about creating a business that is built to grow quickly. We are joined by Meryl Johnston from Bean Ninjas. Meryl looks at start-ups and ways you can scale your business. She also looks at supports for businesses such […]

81 – National Employment Standards

May 24, 2022

Do you understand your employer obligations under the National Employment Standards? Whether you have one employee (even if it’s just you, the business owner) or many, these are rules you must follow, including understanding changes in the past couple of years. Paul Cripps (PK People Solutions) gives an overview of the eleven points of the […]

80 – Turning Your Passion into a Business

May 17, 2022

Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it? Learn about the […]

181 – Stand Out in a Noisy World: Scaling Meaningful Marketing with AI

In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you’re overwhelmed by automation tools or worried about […]

182 – Why Your Business Needs Your Voice: Mastering the Art of Speaking

Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you’re pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn […]

183 – Why Emotional Engagement is Your Business’s Hidden Superpower

In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore […]

184 – Stop Running on Empty: Build a Profitable Business with Profit First

If you’ve ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight […]

185 – Feeling Stuck? How to Break Through with Your Unique Leadership Style

Are you feeling stuck in your business—like you’re pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 […]

Why Supporting a Small Business Podcast Helps Every Business Owner

The Business Behind Your Business: Why Your Support Matters Running a business is rewarding—but it’s not easy. Small and medium businesses make up 98% of all Australian enterprises, contribute over $438 billion to the economy, and employ nearly half the workforce. Yet too often, business owners are left to figure things out on their own, […]

186 – How to Win Again: Business Strategy Inspired by Sport

If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across […]

187 – The LinkedIn Mistake Most Business Owners Make (And How to Fix It)

What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the […]

188 – Permission to Be Imperfect: A Real Talk on Parenting & Business

Can you really be a great entrepreneur and a present parent at the same time? In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship […]

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