Running your own business is amazing, right? The freedom, the power, the money – more like, the STRESS! Stress is something that everyone experiences, but for small business owners, it can feel extreme as you try to grapple with every problem imaginable and find solutions to please everyone. It’s an uphill battle that can leave […]
Sales is commonly listed as a problem area for businesses. But where to begin with fixing things? What can you do to improve your sales? Nathan Williams, founder of Customer Return, joins us to look at some of the biggest sales issues faced by businesses including: Developing the right pitch Creating a sales process that […]
It’s something that all businesses (and individuals) dread – a data breach. We all know by now how important it is to protect our data. But despite the tools and education available, these data breaches still happen. And sometimes, like the recent Optus breach, they are massive. This incident has led to many important questions […]
As part of our celebration of our 100th episode, we asked our listeners what topic they would like covered. The consensus was to do a compilation of the best business advice from listeners. So that is what you will find in this jam-packed episode! We heard from business owners and professionals about the strategies that […]
Delegation can be a great tool for business owners to use – but only if used correctly! Otherwise, employees can feel resentful (“I’m getting the jobs no one else wants!”) or overwhelmed (“This isn’t my job, why am I doing it? I have no idea what to do!”) Raj Nathoo from Keystone Active Learning shares […]
Do you need to know more about your customers or competition? What about trends affecting your industry? Or generational shifts in society? Successful businesses are all about providing great solutions to difficult problems faced by your customers. To make sure you are on the right path, it is crucial to have the right information to […]
Does your business rely on labour? An aging population and falling immigration rates already reduced our labour market and then COVID-19 made staffing challenges that much harder. So how can your business grow and prosper during these challenging times? Paul Cripps from PK People Solutions explores the issues around labour shortages and provides some ideas […]
Getting a tax refund is good, right? Everyone loves a tax refund! But, if this tax refund is for your business, then it may be a sign of trouble! It’s time for a closer look at what is happening in your business. Find out why tax refunds are bad for business in this episode with […]
The premise of ‘keep it simple’ has been widely used and helpful for many people in many scenarios. It’s about not overcomplicating things which can leave room for problems to develop. ‘Keeping it simple’ also applies to business. As a business owner, the more complicated you make things, the more steps that you add in […]
You may have heard that Australia is adopting eInvoicing, a new standard and network to help businesses with their invoicing needs. Larissa Walker, the ATO’s eInvoicing Business Adoption Lead, joins us to raise awareness of eInvoicing and to share information on the many benefits to businesses. When we’re talking about eInvoicing, this isn’t just the […]
Following on from our episode on the benefits of automation, Paul Sweeney (Pretium Solutions) takes a closer look at how you can get started using automations. First of all, it’s important to decide what would benefit from automation. Some of the key things to look for in tasks are as follows: Is it a repetitive […]
Are you feeling time-poor in your business? Maybe you’re looking for ways to free up time in your busy days? Automation is the key! Learn how some simple strategies and tools can help you make better use of your time. Your business will be more productive and efficient. Some of these time-saving strategies include: Develop […]
In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fresh, deeply human perspective on how to use AI—not just to produce more content, but to create authentic connections and lasting customer loyalty. If you’re overwhelmed by automation tools or worried about […]
Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you’re pitching to clients, speaking at industry events, or simply leading a team meeting, how you communicate can determine how your business is perceived. In this episode, Carmen Sederino, founder of Illuminated Story, reveals how small and medium business owners can turn […]
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore […]
If you’ve ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so many small business owners feel frustrated when their business shows a profit on paper but has no cash to show for it. In this powerful episode, certified Profit First professional Debbie Deknight […]
Are you feeling stuck in your business—like you’re pushing a boulder uphill with no reward in sight? In this episode, business coach and leadership expert Liz Wolfe joins host Paul Sweeney to unpack why hard work isn’t always the answer, and how your leadership style might be the hidden culprit holding you back. With over 25 […]
The Business Behind Your Business: Why Your Support Matters Running a business is rewarding—but it’s not easy. Small and medium businesses make up 98% of all Australian enterprises, contribute over $438 billion to the economy, and employ nearly half the workforce. Yet too often, business owners are left to figure things out on their own, […]
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul Sweeney sits down with Pete Moore, founder of Integrity Square and the driving force behind the HALO sector (Health, Active Lifestyle, Outdoors). Pete has helped generate over $1.5 billion in transactions across […]
What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with LinkedIn strategist and author Daniel Alfon to reveal how most business owners are misusing LinkedIn—and what to do instead. Daniel strips away the […]
Can you really be a great entrepreneur and a present parent at the same time? In this heartfelt and honest episode of The Business Behind Your Business, host Paul Sweeney is joined by Dan Peterson — founder of Flip Switch Social Media, and father of three — for a real talk about the challenges of entrepreneurship […]
Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care about aren’t left scrambling when you’re gone. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Rob Ferguson, seasoned CEO, trusted advisor, and founder of Ferguson Alliance, to unpack […]
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode will change how you think about intellectual property. In this conversation, Paul Sweeney speaks with Jeff Holman, founder of Intellectual Strategies, who combines engineering, law, and business expertise to […]
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategist and Profit First professional Pam Jordan explains why focusing on revenue alone is a dangerous trap for business owners. Instead, she shows you how to get radically intentional about profit—because at […]
Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with Stephanie Hayes, business and exit strategist and founder of Assets to Exits. Stephanie explains why every business owner, regardless of size or stage, needs to think about an […]
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth? In this episode of The Business Behind Your Business, Paul Sweeney sits […]
In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: connecting with people. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with TEDx speaker, author, and social media strategist Robin Nathaniel to explore how […]
Building a business that lasts isn’t about luck, start-up capital, or chasing every new trend—it’s about discipline, structure, and creating harmony between your work and personal life. In this episode of The Business Behind Your Business, host Paul Sweeney speaks with serial entrepreneur Lance Cayko, co-founder of F9 Productions and host of the Inside the Firm podcast. […]
If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Business, host Paul Sweeney welcomes back author and small business champion Bronwyn Reid to explain why ESG matters for SMEs. Bronwyn shows how ESG isn’t just box-ticking—it’s about building resilient businesses that attract […]
Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Al Kushner—LinkedIn strategist, keynote speaker, and author of The AI LinkedIn Advantage—to uncover how business owners can use LinkedIn and […]
What if your business was built to outlast you? In this inspiring episode, Dave Munson, founder of Saddleback Leather Company, shares how he turned a simple idea for a long-lasting leather bag into a global brand known for its craftsmanship, purpose, and impact. Listeners will learn how to create a purpose-driven business that combines quality, sustainability, and […]
If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. […]
