Podcast

83 – Why Every Business Needs an Exit Strategy

June 07, 2022

So you have just started your business –  why would you want to look at exit planning? Well, the more you focus on having a great exit plan, the more profitable and successful your business will be.  A good business plan is a long-term plan, with both a start and a finish. By planning your […]

82 – Scaling Your Start-Up for Success

May 31, 2022

What’s the difference between a ‘start-up’ and ‘starting a business’?  A start-up is all about scale, it’s about creating a business that is built to grow quickly. We are joined by Meryl Johnston from Bean Ninjas. Meryl looks at start-ups and ways you can scale your business. She also looks at supports for businesses such […]

81 – National Employment Standards

May 24, 2022

Do you understand your employer obligations under the National Employment Standards? Whether you have one employee (even if it’s just you, the business owner) or many, these are rules you must follow, including understanding changes in the past couple of years. Paul Cripps (PK People Solutions) gives an overview of the eleven points of the […]

80 – Turning Your Passion into a Business

May 17, 2022

Are you ready to turn your passion into a business? Sister2Sister pop duo did exactly that when they opened the popular Sister2Sister School of Singing in 2004. They successfully moved from a performance career to balancing running a singing school with being professional freelance, session vocalists. So how did they do it? Learn about the […]

79 – Before You Start Your Business

May 12, 2022

Is being passionate about your product or service enough to warrant starting a business? What about skill or quality – if your product or service is ‘the best’, does that mean you should start a business selling it? A successful business requires more than just passion, skill and an amazing product or service. Paul Sweeney (Pretium Solutions) […]

78 – Should I Start a Business?

April 28, 2022

Do you have a great business idea, but not sure where to start? Are you confused about what you need to do first? If this is you (too many questions and not enough answers) then you are in the right place! Paul Sweeney, chartered accountant and business advisor, explores what you need to know before […]

77 – Law @ Work

April 20, 2022

As a business owner, have you ever avoided getting advice because it was too expensive, then had to fix up a legal problem which cost even more money? Have you turned down opportunities because getting advice was too hard and too expensive? Do you worry about being appropriately covered for risk but not sure who […]

76 – Practical Ways Employers Can Look After Their Employees’ Wellbeing

April 20, 2022

As an employer, what are you doing to look after your employees? These days, employers are investing more into employee wellbeing than ever before. Employee relations and getting the most out of your employees is one of the most critical things for any business, but it’s particularly important for small businesses. Paul Cripps from PK […]

75 – Black Dog Institute – Creating a Mentally Healthier World

April 20, 2022

How can we support better mental health in our communities and workplaces? What training is available to help workplaces promote mental health and recognise when someone needs help? Who can you turn to if you are worried about the mental health of someone at work or at home? Michael van Dyk from The Black Dog […]

74 – You Really Do Have Time to Work on Your Business

April 20, 2022

Do you feel like your days are spent running from one thing to another and never getting anything done? Do you look at those 5 and 10 minute gaps between speaking to this client and invoicing that client and picking the kids up from school and think, “That’s not enough time to do anything, why […]

73 – Why You Need to Know How to Increase Revenue to Be More Profitable

April 20, 2022

What is revenue and why is it so important? Let’s start with looking at profit. Profit is the outcome; the end result. It’s quite simply what’s left over from your revenue when you deduct your expenses. Profit is the final score. Just looking at the final result and saying how much you want it to increase won’t make any […]

72 – How Do You Determine Your Business Strategy?

April 20, 2022

How do you determine what your business strategy and plan should be? How do you identify what your successful business should look like? What goals and targets should you set for your business this year? The first question you should be asking is ‘why?’ Asking ‘Why’? Has become a key process for business owners, made […]

158 – The Art of the Turnaround: Leadership Lessons for Business Success

Are you struggling to keep your business afloat, or wondering how to take it to the next level? In this episode of The Business Behind Your Business, we uncover the secrets of business turnarounds, leadership, and growth strategies with expert Mike Dunlop. With a track record of reviving over 34 failing businesses, Mike shares proven strategies that can […]

159 – The Essential Start-Up Toolkit: Insights from Peter Deans

Starting a business is easier than ever, but building a successful one? That’s the real challenge. Many entrepreneurs dive into start-ups without fully understanding the risks, market demands, or financial pitfalls—leading to failure before they even get off the ground. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Peter Deans, […]

Highlights from 2024

Podcast highlights from 2024 The Business Behind Your Business had some incredible guests over the past year. I have been lucky enough to interview people from many different industries, including many international guests!  It is a real privilege to hear their stories and to share them with our podcast audience. Here are some of my […]

160 – Boosting Sales with AI-Powered Quizzes: The Future of Customer Engagement

Are you struggling to generate high-quality leads without spending a fortune on marketing? In this episode of The Business Behind Your Business, we uncover a game-changing strategy that can double or even triple your lead conversion rates—without increasing your marketing budget! Our guest, Maxwell Nee, Chief Revenue Officer at ScoreApp, reveals how quiz marketing is […]

161 – Hiring Smarter: The Power of Virtual Assistants in Business Success

Feeling overwhelmed with endless tasks in your business? You don’t have to do it all alone! In this episode of The Business Behind Your Business, we uncover how virtual assistants (VAs) can help you regain your time, reduce stress, and grow your business more efficiently. If you’ve ever felt stretched too thin or unsure about […]

162 – Mastering Supply Chain Management: Insights from Kerim Kfuri

Struggling with supply chain issues? Wondering how disruptions could impact your business—or how to prevent them? You’re not alone! Supply chains became a hot topic during COVID-19, but they remain a critical factor in business success today. Whether you’re a small business owner, entrepreneur, or industry leader, understanding how supply chains work (and how to manage them) can […]

163 – Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups

Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. In this episode of The Business Behind Your Business, sales expert Jacob Hicks shares why consistent follow-up is the secret weapon for increasing conversions, […]

164 – Revolutionizing Board Meetings: How Zeck is Changing the Game

One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports to dealing with last-minute changes and version control issues, the process can quickly become a logistical nightmare. And what a headache (and waste of time) it is reading a slide show on your phone […]

165 – Fixing Your “Frankenstein Business” – How to Attract the Right Clients

Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Marama Carmichael, CEO of Oracle Tree, to uncover why so many business owners struggle […]

166 – Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert

Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a financial emergency. But the difference between businesses that survive and those that struggle often comes down to preparation. In this episode of The Business Behind Your Business, host Paul Sweeney sits […]

167 – Trapped in Your Business? How to Escape the Hub-and-Spoke Model

If you’re a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul Sweeney takes a deep dive into the “hub and spoke” model—a common but problematic setup where every decision, task, and communication flows through you, the owner. While this might seem manageable in […]

168 – Business as Unusual: Thriving in a Changing World

In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. In this episode, we sit down with Rick Yvanovich, an experienced entrepreneur and business strategist, to explore what it takes to thrive in an era of constant transformation. Whether you’re a start-up founder or an established business leader, this […]

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