With the end of Jobkeeper approaching in March for those businesses still meeting eligibility criteria, and other tax concessions being phased out, business owners need to look beyond March.

The COVID-19 crisis has provided some indirect beneficial outcomes. It has in many ways been a catalyst for businesses to closely examine how they operate, who they transact with, and the efficiency and profitability of their businesses.

There has been a greater focus on planning, strategy, active management of production and sales,  marketing & sales, and a re-imagining of business. While cash flow is always key – business resilience will have as much to do with recovering after coronavirus as it has in how businesses manage temporary setbacks.

For businesses that have not, or will not adapt, the end of concessions and cash flow lifelines may be terminal.

Paul Sweeney Chartered Accountant & Business Advisor, launched Pretium Solutions after a long and successful career in accounting and business advisory. Paul credits his passion for small business with growing up in country NSW, where family-run businesses were the cornerstone of everyday life.

For Paul, the driving force behind The Business Behind Your Business was to make high end, proactive, directed and value-based advisory services available to small to medium businesses.

Paul brings to the table decades of experience as a highly qualified accountant and business advisor at every level of business. Through consulting, coaching and on-the-ground training and operations, his focus is on unlocking the untapped potential for greater profitability. Paul’s qualifications allow him to pair strategic advice with an advanced understanding of taxation and compliance matters.

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