207 - Scaling Without Compromise: How PLNT Burger Grows With Purpose

207 – Scaling Without Compromise: How PLNT Burger Grows With Purpose

January 20, 2026

If you’ve ever wondered whether it’s truly possible to grow and scale a business without compromising on the values it was founded on, this episode will give you the blueprint. In today’s conversation, you’ll learn how PLNT Burger has expanded rapidly in a highly competitive industry—while staying firmly rooted in its purpose of creating joyful, sustainable, inclusive food experiences. Whether you’re facing growth challenges, struggling with consistency, or feeling pressure to drift away from your mission, this episode shows you how to scale with integrity, empower your team, and make smarter decisions under pressure.

In this inspiring interview, Chris Treloar—CEO of PLNT Burger—shares the origins of the brand, why mission-driven food businesses are gaining momentum, and how his team used unexpected disruption (including COVID) as an opportunity to grow. He talks openly about leadership, staying humble, learning from mistakes, and giving teams the autonomy they need to deliver exceptional customer experiences.

You’ll also hear how Chris builds scalable systems, why he believes in “yes-first” business thinking, and how PLNT Burger educates customers about their environmental impact in a fun, non-intrusive way. If you’re a small or medium business owner looking for practical, values-aligned strategies that actually work, this episode is packed with insights you can apply immediately.

Chris Treloar has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he’s been a part of.

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