178 – Digital Asset Disaster: How to Protect Your Brand Before It’s Too Late
July 01, 2025
Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how to take it back. That’s the nightmare too many business owners face because they’ve unknowingly handed over control of their digital assets. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to help you make sure that never happens to you.
Paige draws on over 15 years of experience helping business owners protect their online presence to share eye-opening stories and a simple, effective strategy for taking back control. Whether you’re a start-up founder or a seasoned business owner, this episode is your wake-up call—and your game plan.
🎯 Listen now to learn how to:
- Identify the full scope of your digital assets (spoiler: there are more than 200!)
- Avoid common mistakes that lead to losing domains, websites, or social media accounts
- Create a reliable system for documenting logins, licenses, and third-party tools
- Reduce risk during employee turnover or vendor transitions
- Set up brand protection policies that safeguard your business now and in the future
- Use Paige’s free Brand Protection Checklist to start assessing your exposure today
This episode is packed with practical advice you can implement right away to keep your brand safe, your systems organized, and your business growing.
Paige Wiese is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. With 16 years of industry experience, Paige has seen companies and CEOs struggle to manage and maintain their assets through growth or transition. She has recently developed a proprietary digital asset management service to track and protect companies’ over 200 data points. Paige is a dedicated speaker and mentor on the topics of brand protection and business growth.
