If you’ve ever felt like your marketing efforts aren’t delivering the results you expected—or worse, feel like you’re just wasting money—this episode is a must-listen. Marketing expert Karim El Gabaili joins host Paul Sweeney to break down why so many marketing strategies fail and what businesses can do to build a marketing engine that actually works. Whether you’re frustrated by low ROI, unclear direction, or just overwhelmed by all the digital tools out there, this episode will help you cut through the noise and focus on what really matters.

Karim shares hard-earned insights from decades of experience, emphasizing that successful marketing starts with strategy, not tactics. He draws a powerful analogy between building a house and building a marketing plan—you don’t call the plumber first, you call the architect. The same goes for marketing: without a plan, you’re just guessing.

This episode covers how to:

• Identify and target the right customers
• Retain and grow your existing client base before chasing new leads
• Define what success looks like for your business (and how to measure it)
• Avoid common traps like blindly copying competitors’ strategies
• Use customer profiles to inform every marketing decision
• Choose marketing channels based on strategy, not trends

Karim also explains why cutting your marketing budget when business slows down is one of the biggest mistakes you can make—and what to do instead. With practical examples and no-nonsense advice, this conversation will help you realign your marketing with your business goals and start seeing meaningful results.

Kerim El Gabaili Kerim’s key achievements include:
Managing Director at OnePoint: Kerim has consistently driven innovation and transformative strategies, resulting in multifaceted value for clients and a plethora of prestigious accolades, including two AMIA Awards.
Global Financial Crisis Leadership: Amidst the 2009 Global Financial Crisis, Kerim led OnePoint to clinch the Deloitte Fastest FBA Growing Business award in NSW and ACT for businesses under 15 staff.
Pioneering Marketing Strategies: Under the Prografica brand, Kerim spearheaded Australia’s pioneering adoption of Multi-Channel Cross Media strategies with PURLs.

• 4 years on the B2B Expert Panel at ADMA
• 6 years Advisory Board at IBSA and PwC
• 3 years Chair of Sydney Digital Co-op $130M group turnover
• Podi Award winner for an international campaign in California, USA
• 2 AMI Awards for Subaru & Accor
• 2 Terms as Board Member of ICCI (Italian Chamber of Commerce and Industry)
• President, Vice President, and Board Member of AABC (Australian Arab Business Council)
• Board Member at SHBCC (Sydney Hills Business Chamber of Commerce)
• CPM & Fellow of the AMI (Australian Marketing Institute)
• Australian Marketing Institute Awards judge in 2023/2022
• External marketing manager for 6 companies responsible for $250M in sales.
• Football coach of the year 2024 at Epping FC

1pt.com.au
kerim@1pt.com.au
Phone 0414 442 217