198 – They’ll Fight Over It When You’re Gone: Building a Legacy with Dave Munson
November 18, 2025
What if your business was built to outlast you? In this inspiring episode, Dave Munson, founder of Saddleback Leather Company, shares how he turned a simple idea for a long-lasting leather bag into a global brand known for its craftsmanship, purpose, and impact.
Listeners will learn how to create a purpose-driven business that combines quality, sustainability, and authenticity—one that leaves a true legacy. Dave reveals why he refuses to compromise on quality, how a clear mission attracts the right employees and customers, and why caring for people and the planet leads to lasting success.
From building a company with a 100-year warranty to funding education and community initiatives in Africa, Dave’s story shows that business success is about much more than profit—it’s about creating something worth fighting over, even after you’re gone.
Tune in to discover how to design your business to endure, inspire, and give back for generations to come.
Order Dave’s book, They’ll Fight Over It When You’re Dead to hear the rest of his story!
Dave Munson is the founder of Saddleback Leather Co., a globally recognized brand known for crafting over-engineered leather bags built to last 100 years. His journey began in a small leather shop in Mexico with one goal: “Make it so tough my grandkids fight over it when I’m dead.” Since then, he’s survived jungle treks, car crashes, and even an assassin — all with his trusty leather bag in tow.
Today, Dave leads Saddleback alongside his wife, Suzette, creating world-class products while giving back through their sister brand Love 41 and outreach initiatives in Rwanda, Mexico, and Texas. With partnerships including Toyota, the Texas Rangers, and Martin Guitar, Dave continues to build with purpose — using business as a vehicle to love people and lift communities.
