163 – Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
March 18, 2025
Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and entrepreneurs give up after just two or three follow-ups, missing out on massive sales opportunities. In this episode of The Business Behind Your Business, sales expert Jacob Hicks shares why consistent follow-up is the secret weapon for increasing conversions, building stronger client relationships, and ultimately growing your business. If you’ve ever hesitated to follow up because you didn’t want to be “pushy,” Jacob has the strategies and mindset shifts you need to change your approach—and your results.
Jacob brings his years of sales experience to break down:
- The 10×10 Follow-Up System that keeps you top-of-mind without annoying your leads
- How to use CRM tools to automate and streamline follow-ups
- Why most sales happen after the 9th follow-up—and how to make sure you don’t stop too soon
- How to follow up with authenticity so you build relationships, not just transactions
Whether you’re a business owner, entrepreneur, or salesperson, this episode will give you practical, actionable techniques to improve your follow-up game and close more deals—without feeling pushy.
Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence.
