Home ▶ 139 – Mastering Business Storytelling with Video Marketing

139 – Mastering Business Storytelling with Video Marketing

June 04, 2024

Are you struggling to make your business stand out online? Not sure how to connect with your audience in a way that builds trust and drives results? In this episode, we dive into a powerful marketing tool that’s often underutilized—storytelling through video. Whether you’re camera-shy or already dabbling in content creation, this conversation will help you better understand how to use video to authentically communicate your value, attract the right clients, and build long-term credibility.

Host Paul Sweeney is joined by Dave Power, founder of Power Creative, who brings over 25 years of experience helping businesses—from start-ups to global brands—craft compelling stories through video. Together, they explore the real power behind video marketing: not just fancy visuals, but authentic storytelling that reflects who you are and what your business stands for.

Key takeaways include:

Why planning your video content matters more than expensive gear
How to balance polished, professional videos with real-time, self-made content
The importance of customer testimonials and case studies
The role of storytelling in building trust and driving business growth
Common mistakes to avoid (like trying to do it all yourself!)

If you’re ready to stop blending in and start showing your brand’s true value—this is the episode you’ve been waiting for. Visit Power Creative to learn more about Dave and his team’s work, and explore the resources and examples available on their website.

Dave Power Power Creative are producers of video content for brands and businesses, globally & locally.

With an in-depth industry experience since 2001, the company founded by Dave Power has led to clients ranging from the individual looking to produce philanthropist media content, a family heritage documentary through to commercial and scalable internal corporate comms video content.

Their portfolio covers a range of sizes in business, from a smaller business through to clients such as Wesfarmers, Mirvac and Rare Cancers Australia.

You can view their portfolio of work here: powercreative.com.au
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139 – Mastering Business Storytelling with Video Marketing

Key takeaways include:

Why planning your video content matters more than expensive gear
How to balance polished, professional videos with real-time, self-made content
The importance of customer testimonials and case studies
The role of storytelling in building trust and driving business growth
Common mistakes to avoid (like trying to do it all yourself!)

Dave Power Power Creative are producers of video content for brands and businesses, globally & locally.

Their portfolio covers a range of sizes in business, from a smaller business through to clients such as Wesfarmers, Mirvac and Rare Cancers Australia.

You can view their portfolio of work here: powercreative.com.au
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