The Business Behind Your Business: Why Your Support Matters

Running a business is rewarding—but it’s not easy. Small and medium businesses make up 98% of all Australian enterprises, contribute over $438 billion to the economy, and employ nearly half the workforce. Yet too often, business owners are left to figure things out on their own, without the right advice at the right time.

That’s why The Business Behind Your Business Podcast exists. It was created to give business owners the insights, strategies, and support they need to thrive—whether you’re just starting out, looking to scale, or planning your exit.

Your support helps us continue to deliver practical, real-world advice from experts in HR, finance, marketing, sales, IT, and beyond. It keeps this free resource alive for you and thousands of other business owners across Australia, and the world.

Behind the Scenes – As host Paul Sweeney shared in Episode 108: Why Do We Make a Podcast for Small Business, this show was built with one purpose: to help business owners avoid costly mistakes and build resilient, profitable businesses.

How You Can Support the Podcast

Supporting the podcast doesn’t have to cost you a cent—but every action makes a difference. Here’s how you can help:

Subscribe & Review

  • Subscribe on Spotify, Apple Podcasts, Google Podcasts, or YouTube
  • Leave a review—it helps others discover the show
  • Turn on notifications so you never miss an episode

Share with Your Network

  • Share episodes on social media, email, or in your newsletters
  • Recommend the podcast to clients, colleagues, and friends
  • Embed episodes into your own blog or website

Join the Conversation

  • Comment on YouTube or LinkedIn
  • Suggest new topics or even apply to be a guest
  • Engage with fellow business owners in our growing community

Show Your Support with Merch

  • Grab branded mugs or shirts at our merch shop
  • Every purchase supports production and helps spread the word

Sponsor or Donate

  • Make a one-time donation or become a regular supporter – check out our Buy Me a Coffee page
  • Sponsor an episode to promote your business
  • Every contribution directly funds better production and wider reach

 

Why This Matters for Business Owners

When you support The Business Behind Your Business Podcast, you’re not just backing a show—you’re investing in your own growth and success.

Access Practical Advice: From structure and planning to forecasting and succession, you’ll hear strategies that save time and money

Stay Ahead of Trends: Episodes cover current issues like funding, tax, and scaling systems so you can make smart decisions in a shifting market

Build a Trusted Network: Joining the podcast community connects you with like-minded business owners and expert advisors

Learn from Real Stories: Guest interviews and case studies offer insights you can apply directly in your own business

Keep the Resource Alive: Your support ensures this free advice remains available to you and thousands of others

 

Take the Next Step

Supporting the podcast is simple—but the impact is huge.

Subscribe, share, or leave a review today. Explore sponsorship, donations, or merch. Visit our homepage for all of the links

Together, we can help Australian businesses not just survive—but thrive.