Podcast & Video Gear That Works: A Business Owner’s Real-World Setup
June 17, 2025
Equipment for Content Creation: A Practical Setup Guide for Business Owners
Building my podcast, The Business Behind Your Business, into what it is today has been an incredible journey. What began as a COVID lockdown project—born from a desire to support fellow small business owners—has grown into an ongoing exploration of what really drives business success. I’ve had the privilege of featuring a wide range of guests, from local entrepreneurs to international experts, and we’re now closing in on two exciting milestones: 180 episodes and five years of production.
Along the way, one question keeps coming up from other business owners: What kind of setup do you use? So I thought I’d share some of the behind-the-scenes details here. If you’re considering launching a podcast or creating video content for your business, it can feel a bit daunting—especially when it comes to choosing the right equipment.
My own setup has changed a lot over the years. I’ve learned through experience (and the occasional misstep!) what works and what doesn’t. The good news? You don’t need high-end gear to get started. Begin with what you can afford, learn as you go, and upgrade over time. That said, if you’re in a position to invest in just one high-quality item early on, I recommend making it your microphone. Clear, professional audio can elevate your content and help build trust with your audience.
Here’s how I’ve structured my setup:
Video Recording
Although the podcast began as audio-only, expanding to YouTube has brought a new level of energy and opportunity—helping us reach a wider audience and engage in a more dynamic way.
Elgato Cam Link 4K, External Camera Capture Card, Stream and Record with DSLR, Camcorder, ActionCam
Canon EOS M50 Mark II Mirrorless Digital Camera Kit
Joby 3k GorillaPod 3k Kit (Tripod)
Ulanzi MT-61 Professional Camera Tripod
EMART Green Screen – 3 Backdrop 2.1x3m Black, White & Green Photography Screen
Audio Recording
Clear, crisp audio is essential for podcasting. A good microphone and accessories can drastically improve your listener’s experience.
Zoom PodTrak P4 Podcast Recorder
Audio Technica ATR2100X-USB Cardioid Dynamic USB/XLR Microphone
SUNMON Q2U Microphone Shock Mount Holder
Samson Q2U – USB/XLR Dynamic Microphone for Home, Studio, Mobile & Stage Recording
BOYA Professional Dual Lavalier Microphones, Omnidirectional Condenser Clip-on Lapel Mic
RODE PSA1 Professional Studio Boom Arm
Lighting
Lighting is often overlooked, but it can make a major difference in the quality of your videos. Even a small lighting upgrade can give your content a polished look.
SmallRig APP Control RGB Video Light, Portable LED On Camera Video Lights Panel
Selfie Ring Light with Clamp Mount, FREEUP 6.3″ Dimmable Desktop LED Circle Light
135 W Bulb Photography Soft Box Studio Softbox Continuous Lighting Stand Kit
Workspace
Your recording environment plays a big role in how productive and efficient you are. A well-set-up workspace not only improves quality but also makes content creation more enjoyable.
AVLT Triple 13″-32″ Monitor Arm Desk Mount
Obeamiu Camera Desk Mount Stand
RODE PSA1 Professional Studio Boom Arm
Data Storage
Backing up your work and managing large files efficiently is a must, especially when dealing with high-quality video and audio content.
SanDisk SDSDXXY-128G-GN4IN Personal Computer
Seagate 2TB Expansion Portable HDD
Storage & Transport
Whether you’re recording on the go or organizing your home setup, having the right storage and travel gear keeps everything safe and accessible.
Lowepro Format 160 A Modern, Multi-Device Shoulder Bag
Travel Cable Organizer Bag, T Tersely Travel Gadget Cables Electronics Organiser Accessories Bag
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